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Paradice Entertainment has received another feather in its cap, proudly achieving the Qualmark Gold Sustainable Tourism Business Award, the highest recognition under New Zealand’s official tourism quality assurance program. The accreditation, endorsed by the Global Sustainable Tourism Council (GSTC), confirms Paradice’s operations meet world-class sustainability and quality standards across environmental, social, and economic pillars. The award, presented by Tourism New Zealand, recognises tourism operators across the country who demonstrate exceptional commitment to environmental care, community engagement, visitor experience, and business sustainability. Businesses are independently assessed and rated Gold, Silver, or Bronze, with Gold representing the pinnacle of excellence. This achievement marks Paradice Entertainment’s first Qualmark assessment since implementing new helmets and concussion bands as compulsory safety measures, reflecting the organisation’s proactive approach to visitor wellbeing and its leadership in safety innovation. “We’re incredibly proud to achieve the Qualmark Gold Award,” Paradice Entertainment’s Sarah Blong says. “It’s a testament to the dedication of our team and our ongoing commitment to providing safe, sustainable, and memorable experiences for every visitor. “We’re continually looking for ways to enhance the quality of our operations while caring for our people, our community, and the planet.” Paradice’s Gold rating also recognises its hands-on environmental initiatives and community involvement. The company actively participates in pest control and native planting schemes at its Avondale rink, which sits within a native bird corridor. Staff are involved in possum-trapping, recycling coffee grounds and soft plastics, and harvesting rainwater used in ice production. Paradice also upholds the Tiaki Promise, encouraging visitors to care for people, place, and culture. The company supports a local forest restoration project, contributing both equipment and staff volunteer time. In addition, Paradice runs community programs such as ‘Preserving Paradice’, which provides free skating passes to local school environmental leaders, recognising young champions of sustainability. Beyond skating, both the Botany and Avondale rinks offer laser tag and Paradice Entertainment’s Botany venue offers escape rooms and mini golf. Both venues host ice skating and ice hockey clubs, a figure skating academy, and public sessions, making Paradice a true hub of community recreation and connection. “As we continue to grow, our focus remains on keeping things top quality, staying sustainable, and offering world-class fun and entertainment,” Blong says. What the Qualmark Gold Award Signifies Leadership in sustainability: Gold businesses are considered leaders in delivering world-class sustainable tourism experiences. Comprehensive standards: The award recognises excellence across health and safety, environmental and cultural practices, economic contributions, and social responsibility. Commitment to excellence: It signifies a deep commitment to providing high-quality experiences, protecting the environment, and benefiting local communities. Strategic value: Achieving Gold enhances credibility, attracts international exposure, and distinguishes businesses as trusted tourism operators within New Zealand and abroad. Paradice Entertainment’s Gold Award reinforces its position as a leader in sustainable, safe, and community-minded entertainment, setting a benchmark for tourism excellence in Aotearoa New Zealand.
