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Oroos Confectionery has raised ₹20 crore in a funding round led by Fireside Ventures with backing from the State Bank of India (SBI) and a set of strategic angel investors. Founded by Raje Suneet Jain and Prashant Manral, the packaged food start-up aims to offer accessible products to consumers beyond metros. The round also saw participation from industry leaders such as Vikash Agarwalla (MD & Partner, BCG India), Sanjay Wali (COO, VST Industries), Praneet Gupta (Director, Leading Sovereign Wealth Fund), Porush Jain (Founder, Sportskeeda), and Chandan Deep (Seasoned VC Investor) among others. "We are aiming to become a “Make-in-India” packaged food brand. We want to offer indulgent but high-quality products at accessible price points for consumers in tier-2 and tier-3 towns. Unlike other DTC brands which rely on contract manufacturing, we are setting up our own manufacturing footprint. The capital will be used to establish a fully automated manufacturing facility in Greater Noida and to build Oroos’s distribution network across Tier 2 and Tier 3 towns,” said Jain. He added that the company will be commercialising operations by the end of the year. “Our initial focus will be the North and North-East regions. Our focus will be strongly on the general trade channel for distribution. We will be appointing over 50 distributors in the coming months. We aim to have a direct reach across 25,000 outlets in the first six months,” he added. Fireside Ventures, one of India’s leading early-stage consumer funds, said it is backing Oroos for its differentiated approach and execution-led vision. “Oroos addresses the rising aspirations of India 2 consumers who are currently grossly underserved, which is a huge untapped market. This is estimated to be a consumer base of over 300 million consumers,” said Prayag Mohanty, Principal who leads early venture investments for Fireside Ventures. “We at Fireside believe that the brand is best placed to address this market opportunity as the founders come with rich relevant domain expertise and a deep understanding of the consumer pain-points in this segment. We are excited about Oroos’s commitment to ‘make in India’ through their best-in-class manufacturing set up in Noida,” he added. According to the India Confectionery Market Report 2025–2033 by IMARC Group, the country’s confectionery sector is projected to grow to ₹597 billion by 2033, expanding at a CAGR of 5.2 per cent. The report attributes this growth to urbanisation, rising disposable incomes, and a growing shift towards premium, health-oriented, and occasion-based confectionery. Published on October 29, 2025
