Copyright Reuters
The New York-based ad firm has been deploying generative AI and agentic capabilities through its Omni platform and data assets. It has tapped the technology to fuel campaigns as companies continue spending on Omnicom's services. Sign up here. Its flexible cost structure and diversified business lines provide it relative stability amid a volatile media and advertising landscape, according to analysts. Omnicom expects the deal, projected to close by the end of next month, to drive revenue growth and cost synergies. Its revenue of $4.04 billion in the three months ended September 30 came roughly in line with analyst estimates, according to data compiled by LSEG. The company's media and advertising segment, its largest by revenue, posted an organic growth of 9.1% to $2.35 billion in the third quarter. Omnicom earned $2.24 per share on an adjusted basis, ahead of expectations of $2.16 apiece. Reporting by Juby Babu in Mexico City; Editing by Shreya Biswas
