Copyright Tom's Guide
As a professional “guy who helps people buy TVs,” this time of the year is always exciting. After all, when else do I get to tell people that there’s a 55-inch LG OLED on sale for under $800? That previous statement is true, by the way. In fact, many of the most affordable OLED TVs on the market are seeing early discounts ahead of the unofficial start of the holiday shopping season. Take it from a TV expert: If you can’t wait until Black Friday or Cyber Monday to upgrade to a new OLED TV, that’s fine. There are a handful of excellent deals already on the table from brands like LG, Samsung and Sony. Quick List LG 48” B5 4K OLED TV: was $1,299 now $649 @ Best Buy LG 55" B4 4K OLED TV: was $1,099 now $798 @ Walmart Samsung 65” S90F 4K OLED TV: was $1,997 now $1,397 @ Amazon Sony 65” A95L 4K OLED TV: was $3,499 now $1,999 @ Best Buy LG 77” C5 4K OLED TV: was $3,699 now $1,999 @ Best Buy About the author Top early Black Friday OLED TV deals LG B5 The 48-inch LG B5 is the smallest screen on this list, but if you're in the market for a TV in the 48- to 50-inch size range, there are few that meet the performance and value level of LG's entry-level OLED for 2025. As an entry-level set, this TV isn't as bright or as colorful as higher-end OLED TVs, but it nevertheless delivers the benefits we love about OLED display technology: perfect black levels, razor-sharp clarity and pixel-level dimming. The 48-inch B5 is also one of the year's best gaming TVs at this relatively uncommon size point, thanks to a full slate of four HDMI 2.1 ports that all support 4K gaming at 120Hz. The 48-inch version of the B5 is a Best Buy-exclusive, and while this isn't its lowest price to date, I don't expect this price to fall much further once Black Friday actually rolls around. LG B4 Is the 48-inch B5 is too small for your home? Looking for an OLED TV that's a little bit bigger? Consider the 55-inch LG B4. Right now, it's on sale at Walmart for its lowest price ever, and I'm not convinced that stock will last all the way until Black Friday weekend. Let's get one thing out of the way: Yes, the B4 is a 2024 release, with the aforementioned B5 being the newer version for 2025. However, you really shouldn't let that get in your way if you think this deal is right for you. In my LG B4 vs B5 match up, I compared these TVs' performance and found that they are nearly identical. And, like the B5, the B4 offers many of the same bells and whistles as its higher-end counterparts, too. Samsung S90F Now that we've got the entry-level OLEDs out of the way, let's jump up to the mid-range models. If you're interested in an OLED with slightly better specs than the LG B4 and B5, take a look at one of Samsung's more affordable OLED TVs of 2025: the S90F. According to our tests, the S90F offers much better HDR highlight brightness than what you'll get on the LG B4 and B5, which will add a sense of depth during movies and shows mastered for HDR. (You can read more about these metrics in our Samsung S90F review.) The S90F also comes with a thorough selection of gaming-related features, including support for 4K gaming at 120Hz. One feature that the S90F doesn't come with, though, is Dolby Vision support. This HDR format is only available on OLED TVs from competing brands. Sony A95L The Sony A95L is a few years old, but its pedigree and success is one of the reasons it remains on shelves in 2025. This OLED blends high-performance hardware and Sony's expert engineering. These key elements help make the A95L one of the best OLED TVs you can buy, even to this day. With quantum dots in tow, the A95L delivers better color volume than typical OLED panels. Behind the scenes, Sony’s renowned picture processing ensures that everything looks as it should — from upscaled content to near-black detail. There's a slight chance that, between now and the end of Cyber Monday, the 65-inch Sony A95L could tumble further in price. However, given the fact that it's already been available for a few years, I don't expect its price to drop much more between now and then. LG C5 The LG C5 is one of the best TVs of the year, and easily one of the most value-packed OLED TVs that will be available this holiday shopping season. Full disclosure: I expect this 77-inch OLED's price to fall further once Black Friday kicks into gear, but its current sale price is already phenomenal. If you can't wait, grab it now. The C5 is one of the most versatile TVs of the year. Everything from games to HDR Blu-rays look phenomenal on this TV, and it's stuffed with just as many features as you'll find on much pricier, flagship models. From a performance standpoint, it's on par with the previously mentioned S90F, though it doesn't come with quantum dot-color. That said, one benefit the C5 has over the S90F is its Dolby Vision support. Folks shopping for a 65-inch OLED ought to know that the 65-inch LG C5 is currently listed at $1,397 at Amazon, but this price will also almost certainly drop again come Black Friday. Follow Tom's Guide on Google News and add us as a preferred source to get our up-to-date news, analysis, and reviews in your feeds. More from Tom's Guide
