By Tn Lifestyle Desk

Copyright timesnownews

If you thought Pawan Kalyan only made headlines for his blockbuster “OG” and his political moves, think again. Over the past few days, the Telugu superstar – now Andhra Pradesh’s Deputy Chief Minister – has been trending for something far smaller but equally eye-catching: a wristwatch. Spotted at a pre-release event for Hari Hara Veera Mallu, Kalyan stepped out in his trademark simple kurta but with a timepiece so striking that it had fans zooming in on photos. Within hours, screenshots flooded social media as admirers tried to decode the brand and price. Spoiler: it’s not your average high-street buy. Pawan Kalyan Watch And Its Cost The watch in question turned out to be from Swiss luxury maker Eberhard & Co, a brand known for crafting limited-edition chronographs and elegant “old-money” designs. Retailing around Rs 1.85 lakh, the piece quickly became a conversation starter online, with hashtags like #PowerStarWatch trending on X (formerly Twitter) and fan pages joking, “Our hero wears time worth more than our bikes!” In a world where celebrity watches can easily cross the Rs 10-lakh mark, this was relatively understated, yet it still spoke volumes about Kalyan’s preference for refined details. What makes this story even more intriguing is the timing. Kalyan’s OG has stormed the box office with a jaw-dropping Rs 154-crore global opening – the highest ever for a non-pan-India Telugu release. While trade analysts debate records and future collections, lifestyle bloggers have zeroed in on the man behind the numbers, dissecting his wardrobe, accessories and even his gym routine. The watch moment has added an unexpected layer of relatability: the “Power Star” may helm blockbuster movies and cabinet portfolios, but he still chooses a discreetly priced timepiece rather than a flashy diamond-studded one. For long-time fans, this is classic Pawan Kalyan. His style has always been minimal yet memorable – a plain shirt here, a signature beard there, a martial-arts-inspired action pose on screen. Even when he was the first South Indian brand ambassador for Pepsi in 2001, his ads leaned on attitude rather than bling. Today, with millions following his political roadshows and his films alike, such choices keep his image grounded while still signalling sophistication. The buzz around the Eberhard watch has also spurred renewed interest in the brand itself. Several Hyderabad and Vijayawada watch boutiques reportedly fielded calls asking for “the Pawan model” within days of the event. Luxury-watch blogs have started explaining the history of Eberhard & Co – founded in 1887, famous for its patented chronograph movements – to Telugu audiences unfamiliar with Swiss horology. It’s a rare instance where a celebrity endorsement happened without an actual ad campaign. Ultimately, Pawan Kalyan’s watch moment shows how even the smallest style choices can create waves when attached to a superstar whose life bridges cinema, politics and philanthropy. Whether you’re a film buff tracking OG’s record-breaking numbers, a voter watching his cabinet decisions or simply a watch enthusiast, this story ticks all the boxes. And if you’re tempted to buy one yourself, be prepared – at nearly two lakh rupees, it’s not exactly a casual splurge, but it is pure “Power Star” understated cool.