By StopPress Team
Copyright stoppress
New Zealand Media and Entertainment has announced the appointment of Deep Balsara as programmatic manager.
The role is a new one within NZME’s agency team, as the media company looks to strengthen its programmatic strategy and build deeper connections with agency partners and direct clients.
It comes at a pivotal time as programmatic continues to reshape the way media is traded, says head of digital revenue strategy Lloyd Aickin.
Invaluable programmatic experience
Aickin adds Balsara’s experience will be invaluable to the team.
Balsara has many years of digital advertising experience with a strong focus on programmatic strategy. He has worked across leading agencies including OMD, MBM, and most recently Together where he developed extensive expertise and relationships across the media landscape.
“As automation and programmatic buying continues to grow across media channels, we have appointed dedicated programmatic leadership to further accelerate NZME’s market leading digital offering and to meet the evolving needs of our valued advertisers,” says Aickin.
“His agency experience and deep knowledge of the programmatic landscape makes him perfectly positioned to continue strengthening our growth strategy across NZME’s entire digital ecosystem – from the New Zealand Herald through to HeartRadio and OneRoof.
“We’re excited about the expertise and perspective Deep brings, and the role he’ll play in driving our programmatic growth.”
Balsara’s exciting new chapter
Balsara is thrilled to join NZME.
“This is an exciting next chapter for me, and it’s a real privilege to step into a role within New Zealand’s leading integrated media company, home to such iconic and trusted brands. I’m looking forward to digging in, learning more about the business and contributing to the incredible work already happening here. Programmatic is such a fast-moving, dynamic space, and I can’t wait to bring my experience, passion and energy to help drive NZME’s growth in this area.”
NZME chief commercial officer – agency Greg McCrea is delighted to welcome Balsara to the team.
“His knowledge and enthusiasm for programmatic will add real value to our agency partnerships andensure NZME continues to deliver the best possible outcomes for our clients.”
