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NZME has released the next-generation of the iHeartRadio app, redesigned with a focus on mobile usability. Based on user research and listener feedback, the app’s new features include preset options for stations, podcasts and playlists, access to trending content, radio dial and scan features, along with the ability to access lyrics while listening to songs on live radio. Seamless and simplified NZME chief audio officer Jason Winstanley says NZME is committed to delivering a seamless and simplified radio listening experience tailored to the changing needs of its audiences nationwide. “We reach millions of New Zealanders through NZME’s network of iconic radio brands including Newstalk ZB, ZM, The Hits, Radio Hauraki, Flava and Coast. “That day-to-day relationship with so many listeners has provided the unique insights and feedback used in developing this next-generation app experience. “Listeners have made it clear they want a streaming audio platform that’s intuitive and familiar, reflecting the simplicity of the car radio while embracing the full capabilities of streaming technology. We’re pleased to be delivering an upgraded product we know they’ll love.” Connect through the power of audio NZME head of digital audio Sarah Catran says: “The new iHeart app further underscores NZME’s mission to connect New Zealanders through the power of audio. “This experience blends the familiarity of the car radio with digital innovation to enable users to easily tap to play the stations, artists and podcasts they know and love, fostering the fun, spontaneous discovery and connection that comes with live radio – all through their phones, anywhere they go.”
