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    ‘Normal practice’: General Pants shuts stores as it battles high rents, wind-up orders

    AnyFans Posted on

    By Jessica Yun

    Copyright brisbanetimes

    ‘Normal practice’: General Pants shuts stores as it battles high rents, wind-up orders

    “As part of the turnaround process, a number of unprofitable stores were closed, together with stores at the end of their lease where landlords were seeking uncommercial rent increases. This is normal practice for any retail business.”

    The store footprint is starting to increase again, the spokesperson said, with “a number of store openings” scheduled between now and Christmas. Alquemie opened a new General Pants store in NSW’s Green Hills, 30 kilometres from Newcastle, earlier this week. The company declined to name any other stores in the pipeline.

    “We now look forward to growing General Pants as a significant player in the youth fashion apparel sector.”

    Retail consultant Brian Walker described the youth fashion retailer as a “legacy brand” and said a brand’s lifespan is becoming shorter as trends move faster.

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