Copyright Athlon Sports
Tom Brady’s career stands alone in NFL history: seven Super Bowl titles, three MVP awards, and a level of sustained dominance unmatched in modern sports. Across 23 seasons with the New England Patriots and Tampa Bay Buccaneers, he set league records for passing yards, touchdowns, and playoff wins, becoming the ultimate model of consistency and greatness. His 10 Super Bowl appearances remain the most ever by a player, and his ability to win deep into his 40s redefined what longevity means in professional football. By the time he retired in 2023, Brady had long since transcended the sport, shaping a legacy that continues to evolve far beyond the gridiron. Since stepping away from the field, Brady has poured his trademark competitiveness into a growing business portfolio. He launched the TB12 wellness brand, founded the Brady Brand performance apparel line, and co-created the digital collectibles platform Autograph, which raised more than $170 million in funding. He also founded 199 Productions, a media company producing sports-inspired documentaries and features. And after making his broadcast debut with Fox Sports in September 2024, Brady quickly settled into his new role as the network’s lead NFL analyst under a 10-year, $375 million deal. Now, Brady’s relationship with Fox is expanding beyond the broadcast booth. According to the Hollywood Reporter, Fox Sports has invested in Shadow Lion, Brady’s entertainment and marketing studio. Brady confirmed the news on Wednesday, posting a photo of himself and his business partners with the caption: “LFG!” Co-founded in 2017 with Gotham Chopra and Jonathan Crystal, Shadow Lion began as a personal storytelling and digital content company but has since grown into a full-service creative agency. The studio has produced campaigns for brands such as Under Armour, Aston Martin, and Pepsi and collaborated on several of Brady’s own projects. Fox’s investment signals a deeper partnership designed to integrate Shadow Lion into the network’s broader promotional and branded content strategy. It also strengthens Brady’s growing influence across media, merging his expertise as a communicator with his expanding production footprint.
