Copyright Newsweek

The NFL and lululemon have officially partnered up to release a new apparel collaboration, offering high-end performance and comfort to football fans everywhere. The partnership marks lululemon’s first entry into NFL-licensed merchandise and features gear for all 32 teams, now available through Fanatics, the league’s official online retail partner. Launching on October 28, 2025, the collection merges lululemon’s reputation for technical innovation with the NFL’s fanbase. The line features men’s and women’s apparel, including hoodies, joggers, quarter-zips, leggings, and accessories designed with the brand’s signature materials and sleek, minimalist style. The collection draws inspiration from lululemon’s best-selling lifestyle lines, blending performance comfort with everyday style. Each piece features official team branding, giving fans a modern, fashion-forward alternative to traditional jerseys and sideline gear. Fans looking to represent their favorite team in premium style can shop the NFL × lululemon collection on Fanatics now. Each team’s page includes exclusive pieces from the collaboration. Click on any link to see your team and the full collection, and pick up the coolest gear in the game. Shop: NFL x lululemon Collection Shop: NFL x lululemon Collection Shop: NFL x lululemon Collection Shop: NFL x lululemon Collection Shop: NFL x lululemon Collection Shop: NFL x lululemon Collection This collaboration solidifies lululemon’s position in the expanding crossover between sports and lifestyle apparel, providing fans with the opportunity to wear their team colors beyond game day. From the yoga studio to the stadium, the NFL × lululemon collection blends fashion, function, and fandom in a way the league has never done before. You can now show your NFL team pride in true lululemon style. Shop the full collection now on Fanatics today!