Copyright businessday
Newcastle United’s chief commercial officer, Peter Silverstone, has left his role as part of a major operational review led by the club’s new chief executive, David Hopkinson. Silverstone, who joined the Magpies in October 2022 from digital football platform OneFootball, is currently on gardening leave and is expected to take up a new role with Juventus later this year, according to reports from the Daily Mail. His departure is understood to have been amicable. During his tenure, Silverstone played a key role in securing several major commercial partnerships, including a multi-year kit deal with Adidas, reportedly worth up to £40 million ($52.1 million) annually, and a recent sponsorship agreement with Visa. Read Also: Newcastle cancel tickets for Champions League clash with Barcelona Before joining Newcastle, Silverstone spent more than six years at Arsenal, where he also served as chief commercial officer, helping to strengthen the club’s global brand and revenue streams. In addition to Silverstone’s exit, Chronicle Live reports that Newcastle’s director of people and talent, Dominica O’Neil, is also expected to leave as part of the restructuring process. Hopkinson, who took over as CEO in September following the departure of Darren Eales for health reasons, has initiated a 100-day review of Newcastle’s operations. The Canadian executive, formerly of Real Madrid and Madison Square Garden Sports, is assessing the club’s culture, strategy, and personnel to align with its long-term ambitions under the Saudi-backed ownership group. The review is expected to lead to a series of high-profile appointments in the coming months, with Hopkinson reportedly aiming to boost Newcastle’s annual revenue by £100 million ($130 million) as the club seeks to establish itself among Europe’s elite both on and off the pitch.
