By Anushree Chaurasia

Copyright deccanchronicle

For decades, oatmeal was regarded as the plainest of breakfasts — something associated with school cafeterias or hospital trays rather than café menus. But today, in India’s major cities, oatmeal has broken out of its dull reputation and become the newest lifestyle food, much like avocado toast did in the last decade. From carefully styled Instagram reels to nutritionist-led workshops, the humble bowl of oats has transformed into a cultural statement. The Perfect StormSeveral forces are driving this transformation. First, India’s urban youth is more health-conscious than ever before, with conversations about cholesterol, gut health, and fitness trending on social media platforms. Oatmeal, rich in soluble fibre and naturally gluten-free, fits neatly into this narrative. At the same time, visual culture matters. A beige bowl of porridge is not share-worthy, but topped with berries, nut butter, chia seeds, or even mango slices, it becomes a vibrant piece of food art. The rise of “what I eat in a day” videos has turned oatmeal into more than breakfast — it is content. Expert VoicesNutrition experts caution that while oats are indeed a strong choice, preparation is everything. Rakesh Sharma, a dietician, sees oatmeal’s popularity as a positive step but adds perspective: “The trend is encouraging because it shows people are taking charge of their health. But the real benefit comes only when oatmeal is kept simple — without excess sugar, syrups, or artificial flavourings.” Kajal Raina, a gastroenterologist from Mumbai, emphasizes oatmeal’s adaptability. “Oatmeal works because it’s a blank canvas. You can make it sweet with jaggery and fruit, or savoury with vegetables and spices. That flexibility makes it appealing to different generations and dietary needs.” Marker of BelongingFor many young professionals in India’s metros, oatmeal is no longer just food — it’s identity. Posting a well-arranged oat bowl is a declaration of being health-conscious, globally connected, and mindful. In the same way that avocado toast once symbolized aspirational brunch culture, oatmeal now represents wellness culture. This is especially true in big metros, where food trends often arrive first. Cafés increasingly offer oat-based bowls alongside smoothie bowls, and fitness influencers promote “overnight oats” as part of quick meal prep routines. Eating oats signals a lifestyle that values self-care, efficiency, and aesthetics. The Inclusivity FactorUnlike other food fads, oatmeal has an inclusive edge. Avocados remain expensive and seasonal in India, but oats are affordable and widely available. They can be adapted to local flavours: masala oats for spice lovers, oats upma for those who prefer savoury breakfasts, or kheer-style oats for dessert. This accessibility makes it easier for the trend to spread beyond elite circles. For older generations, oatmeal is also becoming more familiar, particularly among those advised to eat lighter meals for better heart and digestive health. In this sense, oatmeal unites rather than divides: it can be aspirational for some and functional for others. Beyond BreakfastOatmeal’s rise is not confined to mornings. It has moved into snack bars, protein balls, and smoothies. Overnight oats —prepared in jars and chilled —are now a favourite among office-goers who want grab-and-go nutrition. In gyms, oatmeal cookies and shakes are marketed as fuel for workouts. This versatility ensures oatmeal isn’t just a fleeting food fad. It has woven itself into multiple parts of the day, unlike avocado toast, which was mostly tied to café culture and brunch menus. The Flip Side Like every food trend, oatmeal’s popularity carries risks. Packaged flavoured oat mixes, often high in sugar and additives, are growing in market share. Experts warn that without awareness, consumers may end up with bowls that taste good but erase the health benefits. There is also the tendency to overcomplicate — a plain bowl of oats with banana might be healthier than an elaborate version with chocolate spreads and candied toppings. Oatmeal as a RitualPerhaps the most interesting element of this trend is not nutritional at all. In many homes, oatmeal has become a ritual: the quiet act of stirring oats in the morning, choosing toppings, and arranging them with care. For overstretched urban Indians, that ritual represents a small but meaningful practice of self-expression. More Than Just a GrainOatmeal’s story is about more than oats. It reflects how food in the 21st century carries layers of meaning: health, identity, aspiration, and belonging. Just as avocado toast symbolised a generation of brunch-goers, oatmeal is becoming the bowl of identity for today’s wellness-driven culture. And unlike many fads, its simplicity and adaptability may give it staying power far beyond the current moment.