Copyright newskarnataka
Hyderabad is set to gain a stronger foothold on the global entertainment map as streaming giant Netflix expands its operations in the city. The platform has secured office space of around 41,000 sq ft in HITECH City, reflecting a strategic push to deepen its content and production network in India. The development aligns with Netflix’s ongoing focus on building regional stories and scaling post-production capabilities across the country. Hyderabad’s Growing Appeal Over the past decade, Hyderabad has emerged as a preferred location for technology and media companies due to its robust infrastructure, availability of skilled talent and favourable government support. The Telangana government has actively promoted the city as a global destination for filmmaking, animation, VFX and digital production. This environment has already attracted several film studios, post-production houses and OTT-focused setups to the region. Netflix’s decision to create a major operational base in Hyderabad signifies confidence in the city’s potential to support large-scale media workflows. The new office will likely house teams focusing on regional content development, project supervision, technical workflows and vendor management for production and post-production tasks. Focus on Regional Content India remains one of Netflix’s most culturally diverse content markets. As part of its strategy, the company has been strengthening collaborations with Telugu, Tamil, Malayalam and Kannada content creators to reach wider audiences. The move to Hyderabad is expected to streamline content pipelines, especially since the city is a major centre for Telugu cinema — one of India’s most commercially successful film industries. With big-budget productions from South India gaining global recognition, such as “RRR” and “Baahubali”, Hyderabad has already proved it can sustain high-scale creative storytelling. Netflix’s physical presence could lead to more direct collaborations, content investments and talent partnerships within the region. VFX and Animation Push In addition to content creation, Hyderabad is positioning itself as a hub for VFX and animation through dedicated zones like IMAGE Towers. Earlier, Netflix-backed Scanline VFX announced plans to expand operations in the city, signalling a clear interest in building long-term infrastructure for post-production excellence. This integration between talent, technology and industry demand offers Hyderabad a strategic advantage. Economic and Industry Impact The establishment of Netflix’s hub is expected to boost the following areas: Creative Jobs: More opportunities in editing, direction, scripting, animation and production design. Vendor Ecosystem: Local studios, freelance artists and content agencies stand to benefit. Regional Storytelling: More Telugu and South-Indian narratives gaining global streaming visibility. International Collaboration: Hyderabad could host workshops, writer-rooms, training programmes and cross-border creative exchanges. The move also enhances Hyderabad’s brand positioning as a city of innovation not only in IT but also in new-age entertainment. Netflix’s expansion marks a pivotal moment in Hyderabad’s evolution into a global media and content powerhouse. With strategic location, skilled workforce and a thriving filmmaking culture, the city is well-positioned to support the next phase of India’s streaming revolution. If initiatives continue at pace, Hyderabad could soon stand alongside established production capitals on the international stage.
