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    Myntra expands 30-minute delivery service ‘M-Now’ to Kolkata as Durga Pujo fervour builds

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    By Sourav Ganguly

    Copyright indiatimes

    Myntra expands 30-minute delivery service 'M-Now' to Kolkata as Durga Pujo fervour builds

    Ahead of the city’s iconic Durga Pujo celebrations, Myntra on Friday announced the expansion of its 30-minute delivery service, M-Now, to Kolkata. The service will initially cover key areas including Lake Town, Bidhannagar, Alipore, New Town, Behala, and Ballygunge, bringing a curated selection of fashion, lifestyle, and home products to customers’ doorsteps in record time.Following strong adoption in Bengaluru, Mumbai, Delhi, and Hyderabad, Myntra’s M-Now now features over 1 lakh trend-first SKUs from 700+ domestic and international brands across all major metros. In Kolkata, shoppers will have access to 400+ brands and more than 6,000 styles, including popular names such as Levi’s, Allen Solly, Louis Philippe, USPA, Tommy Hilfiger, Mango, Puma, Adidas, Libas, Manyavar, and homegrown labels like Gosriki, Kalini, and Saree Mall. The recently launched Souragya by Sourav Ganguly has also joined the M-Now brand roster.Festive shoppers can expect a wide range of selections tailored for Durga Pujo, including embroidered kurtas, embellished heels and sandals, oxidised jewellery, and curated kurta sets for men, women, and children. Early demand in Kolkata has been strong, particularly in categories such as ethnic wear, occasion wear, and home essentials, reflecting the city’s enthusiasm for last-minute Pujo shopping, Myntra said. Live Events“Durga Puja is the biggest occasion for the natives of the region and the scale of celebrations in Kolkata is world-renowned. With M-Now launching in Kolkata ahead of this mega festive season, having access to fashion trends starting 30 minutes, is going to be a game-changer for last-minute shoppers. This expansion aligns with our commitment to delivering exceptional customer experiences via speed propositions. We aim to continue delighting customers with unmatched speed for moments where immediacy matters most,” said Maneesh Kumar Dubey, Vice President, Category Management, Myntra.The launch coincides with the ongoing Myntra Big Fashion Festival, which features dynamic shopping moments such as OMG Deals, Grab or Gone, Deal O’ Clock, Prime Time Deals, and Brand Mania. Combined with M-Now’s instant delivery, the festival aims to make festive shopping seamless and trend-forward.Customer trends from other metros indicate strong uptake for gifting and festive categories. During Raksha Bandhan, M-Now witnessed a threefold surge in gifting-related orders, with accessories spiking five times in Mumbai, Delhi, and Bengaluru. With Kolkata added to the roster, Myntra expects similar enthusiasm for last-minute festive shopping.Myntra’s M-Now expansion in Kolkata is supported by the company’s network of 80+ dark stores across Bengaluru, Delhi, Mumbai, Hyderabad, and now Kolkata. Nearly 50% of Myntra’s total orders across 600+ cities are fulfilled within 48 hours, the company said. Add as a Reliable and Trusted News Source Add Now!
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    Read More News onMyntraKolkataDurga Pujofashion trendsLevi’sAllen SollyLouis PhilippeTommy Hilfiger

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    (You can now subscribe to our Economic Times WhatsApp channel)Read More News onMyntraKolkataDurga Pujofashion trendsLevi’sAllen SollyLouis PhilippeTommy Hilfiger(Catch all the Business News, Breaking News, Budget 2025 Events and Latest News Updates on The Economic Times.) Subscribe to The Economic Times Prime and read the ET ePaper online….moreless

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