By Geoff Percival,Stephen Aherne

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My Booking Rewards (MBR) – the loyalty and incentive programme for travel agents – is set to enhance its technological agility with the launch of two brand new IT developments across its global markets, including the UK and Ireland.

Ensuring its software remains at the cutting edge of automation, MBR will now offer a new scheduling tool for direct messaging and email, as well as a new ROI tracker, which monitors event participation and can calculate the overall booking value of those agents in attendance.

These developments will see suppliers benefit from important new organisational tools and vital ROI analytics that aim to boost productivity by ensuring time efficiency and informed decision making around those imperative everyday tasks. Agents will also benefit from truly targeted supplier communication containing individually tailored information to increase their earning potential and boost their ability to sell.

My Booking Rewards is a global incentive, loyalty and training platform that equips suppliers with white label programs to reach its 141,000 engaged agent community across worldwide markets including Europe, Latin America, North America and the Pacific Ocean. With MBR, suppliers can convert lookers into bookers with appealing rewards and training incentives that really work to boost knowledge and earning potential. MBR’s platform includes a full reporting suite and CRM for suppliers, and for agents easy to use training resources and additional earning power.

Live now, MBR’s new scheduling tool has been designed to help supplier member teams communicate more efficiently and effectively with agents. Allowing the complete automation of issuing important content, team members can plan, scheduling any communication in line with key timeframes before a campaign even kicks off. This means no more daily set ups or last-minute reminders that tasks need to go out. And, once a direct communication has been issued, the scheduling tool will then also allow the rooting of selected responses to specific inbox destinations. This is perfect for any mass communication, allowing for a definitive management of agent feedback and the coordination of select replies to multiple separate inboxes. Furthermore, the new scheduling tool also offers greater customisation of email layouts; the ability to update a preferred greeting term depending on the type of communication; and will even allow suppliers to define these details by the content of the email being sent – whether it be a welcome email, confirmation of booking email or a direct, personal communication from a team member to an individual agent.

Launching next month, the ROI tracker function offers suppliers the opportunity to automate how they monitor their agent audience. Via a dedicated QR code that is assigned directly to every supplier member’s rewards programme, BDMs and their wider on the road teams, have a fully portable means of encouraging new agent sign-ups at every single in person and digital event they attend. Presenting the QR code on stand at exhibition style events, networking evenings or even at in-store visits offers a quick and easy way for new agents to register with a given programme. At the point of registration, the ROI tracker will recognise an agent already registered from those new to the programme and closely monitor the user journey of both to highlight important KPIs such as sales values, rewards earned, and bookings logged. This feedback allows suppliers to monitor their community’s activity, updating and adapting their approach to agents in line with live data that they have specifically collected – a truly advanced way of following and encouraging agent engagement.

This new functionality sits alongside the suite of tech tools already available to every MBR supplier member, and both launches will automatically link to all current member accounts as well as those of new sign-ups. Designed to enhance the overall MBR offering for both supplier members and travel agents alike, the automation these tools bring is key to ensuring productivity and time efficiency resulting in slick, pertinent and impactful communication with travel agents.

Montse Herrera Despradel, Business Development and Partnerships Manager, My Booking Rewards, said: “As an agile tech solution for suppliers, these new developments ensure we offer a cutting-edge answer to the pain points we know suppliers face daily. Both new developments are linked to efficiency but more than that, they ensure our members can make informed decisions on their planned activity via live data that they themselves have collected on the front line.

“For ease everything is embedded into each supplier programme, giving BDMs and their teams quick, hassle free access to important ROI analytics which will help growth, highlight sales performance and offer financial transparency to inform budget spend. There’s no need for endless printed materials – everything is available within just a few clicks!”

“And, of course, with all of this in place for suppliers, we have no doubt that agents will reap the benefits of individually targeted and relevant communication that they can use to effectively boost their sales skills.”