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Sometimes the most moving stories come from the most unexpected places. A marketing professional in Mumbai recently shared how she found a QR code hanging on the driver’s seat and thought it was for digital payments. But when she asked, the driver said it was for his son, Raj Rane’s YouTube channel, where the young boy uploads his rap songs. With limited resources, he turned his taxi into a moving advertisement for his child’s talent, which has touched many hearts online. Every curious passenger who scans the code will help the boy get more views and support. A Father’s Creative Support For His Son Under the QR code, the taxi driver’s son, introducing himself, wrote, “Hello, myself Raj, I am the son of the taxi driver. Do scan, this is my YouTube channel where I share rap music. Please do like, share and subscribe. Hope you like it.” Sharing the picture of the QR code on X (Formerly Twitter), the entrepreneur wrote, “This is the grind culture in Mumbai I’m so proud of. Got in the back of a local black and yellow cab and saw a QR code hanging from the front seat. I assumed it was a payment code and was already impressed with the efficiency, so I asked the driver. Turns out it’s his kid’s YouTube channel where he makes rap music.” “Let me remind you, he doesn’t come from privilege, probably not very educated, but he took what he got, and maximised it into a distribution channel on wheels. Now every time his dad carries a curious passenger, the kid gets views. So simple yet so enterprising. This is agency,” she added. this is the grind culture in mumbai i’m so proud of got in the back of a local black and yellow cab and saw a qr code hanging from the front seat i assumed it was a payment code and was already impressed with the efficiency so i asked the driver turns out it’s his kid’s… pic.twitter.com/ioZbPbnms5 — Divyushii (@divyushii) October 29, 2025 Reacting to the post, a user wrote, “People who generally go out to the world and fight for their hustle with almost everything that they have got are the ones who generally win. Maximising out of the minimal resources is an art possessed and mastered by winners.” Another shared, “Mumbai has this way of humbling you and inspiring you at the same time. You see people doing amazing things with what they have, and it makes you want to try just a bit harder. Just Mumbai things.” “Brilliant example of resourceful marketing, hope you supported the kid’s channel with a view,” a comment read. An individual stated, “Taxi bhaiya turning every ride into a launchpad for Raj’s FIRE Marathi rap. Just blasted that track, those beats SLAP. Dad goals unlocked.” Another mentioned, “Mumbai is best for side hustle. No one will judge you.” One more added, “That’s actually beautiful, man. It perfectly captures the Mumbai spirit, hustle with heart. No excuses, no waiting for ‘perfect opportunities,’ just making the most of what’s available. A father turning his taxi into his son’s marketing tool isn’t just smart, it’s pure love + street-level entrepreneurship. Stories like this remind you that ambition doesn’t need privilege, it just needs intent.” About Raj Rane’s Music According to his YouTube channel, Ciqa, Raj Rane uses his lyrics to tell stories that people can relate to and feel inspired. Whether he is creating soft emotional songs, rap tracks or deep music, he aims to make listeners connect with their own feelings.
 
                            
                         
                            
                         
                            
                        