Copyright mirror
Morrisons is fighting with supermarkets for the top Christmas ad spot by celebrating farmers and food makers. The 90-second TV ad doesn't have any celebrities or mince pies but instead shows the care, attention and hard work that goes on behind the scenes of independent British suppliers. The Making More of Christmas film captures the story of colleagues and food makers within Morrisons ' fresh food business It opens in the height of summer, with a farmer cheerfully shouting Merry Christmas to a bemused dog walker before cutting to a Morrisons bakery decked in fairy lights - in August. From there, the story travels the length of the UK through the seasons, showcasing a fisherman’s boat glowing with Christmas lights in the sunshine, to a tractor covered in fairy lights delighting trick or treaters on Halloween. It concludes with the silhouette of Father Christmas knocking at a front door, before revealing a Morrisons delivery driver arriving with a festive shop, closing on the line: “At Morrisons, we’ve been growing, making, baking and crafting all year long.” Matt McLellan, Morrisons Group Customer, Data & Marketing Director, said: “Our Christmas advert tells the story of how our festive fayre, such as our award-winning mince pies or delicious smoked salmon, appears on our shelves and the care and attention that our colleagues and food makers put into making them. At Morrisons, our unique capabilities in fresh food mean we’ve been helping to make more of Christmas all year by growing, picking, baking, proving, prepping and planning to support our customers as the big day draws near.” A series of shorter 60" and 20" edits will continue the theme across November and December to celebrate the real people behind the food.
