Copyright MLB News
For nearly three decades, Mastercard and Major League Baseball have shared a simple belief: baseball is more than a sport. It’s the crack of the bat on a summer night, the joy of a first game, and the memories that echo across generations. That legacy continues today as Mastercard and MLB announce a multi-year extension of their partnership, reaffirming a commitment to the fans who make the game unforgettable and ensuring the moments that matter most will continue to be celebrated, elevated, and made Priceless. Since Mastercard’s iconic Priceless campaign debuted in 1997 with a father and son at a ballgame, baseball has been the backdrop for some of the brand’s most enduring connections. This renewal is about more than sponsorship. It’s about giving fans more ways to experience the game they love, on the field, in the stands, and far beyond the ballpark. “Baseball is one of the most powerful stages in culture, a game of shared experiences that connects generations,” said Rustom Dastoor, Executive Vice President, Marketing and Communications, Americas, Mastercard. “This partnership is how Mastercard shows up for fans - bringing them closer to the game they love with a deeper sense of purpose. MLB has been the stage for some of our most innovative ideas and shared causes, and with this renewal we’re creating new ways to engage, deliver value, and make Priceless moments even more meaningful.” At Game Two of the 2025 World Series presented by Capital One, that spirit of connection and cultural impact will come to life as Mastercard brings Its purpose-driven partnership with MLB and Stand Up To Cancer (SU2C) to life. In a special in-stadium moment, Jonas Brothers - this year’s Mastercard Stand Up To Cancer ambassadors - will perform the campaign anthem “I Can’t Lose.” Since 2010, Mastercard has helped raise more than $80 million for Stand Up To Cancer by making it easy for consumers in the United States to turn everyday purchases into meaningful support. This year, we continued that momentum by empowering fans to make a difference simply by tapping to pay or ordering online at participating restaurants and grocery stores. “We’re proud to celebrate our partnership with Mastercard in support of Stand Up To Cancer during such a meaningful moment at the World Series with a performance of ‘I Can’t Lose,’ in tribute to this powerful campaign,” said the Jonas Brothers. “As lifelong baseball fans, it’s special to be part of a moment where music and purpose come together.” As part of the extension, Mastercard will continue as the Presenting Sponsor of the MLB All-Star Game and expand fan-first experiences across the sport. New cardholder exclusives in 2025 and 2026 on Priceless.com may include: Starting in 2026, Mastercard and MLB will introduce new loyalty and engagement technologies across the MLB Ballpark app, MLB.com, and retail touchpoints. Fans will gain easier access to personalized offers, seamless e-commerce, and frictionless payments through Click to Pay — making every interaction smarter and more rewarding. “Mastercard has become part of the fabric of our game,” said Noah Garden, MLB Deputy Commissioner, Business & Media. “Together, we’ve reimagined how fans experience baseball — from how they pay to how they connect with causes and culture. This extension reflects our shared commitment to the fans, communities, and traditions that make baseball timeless.” From the roar of October to the first pitch of spring, Mastercard and MLB are working together to create experiences fans will never forget. This partnership is more than a sponsorship. It is a celebration of the passion, loyalty, and community that make baseball Priceless.
