Midnite, the fastest growing bookmaker in the UK, yesterday provided supporter coach travel for 100 Southampton fans, as they set off on a 460-mile-round trip to watch their beloved Saints take on Sheffield United at Bramall Lane.
Midnite, who are the official training kit partner of Southampton and the principal partner of Sheffield United for the 2025/26 season, created The Midnite Express, offering luxury travel filled with entertainment along the way.
The lucky Saints fans were joined on The Midnite Express coaches by Southampton legends, Matt Le Tissier, James Beattie, and Francis Benali.
With DJ sets, football quizzes and Q&As throughout, fans were treated to a unique experience, all designed to create unforgettable moments for these loyal supporters, while easing the financial strain that comes with away supporter travel.
Le Tissier, who scored 100 goals in 270 top-flight appearances for Saints, said:
“With the cost of living crisis that we’ve got going on in this country at the moment, with the train services, it’s really difficult for fans to get to and from these away games.
“And The Midnite Express initiative of putting coaches on for the fans to get up to Sheffield United was absolutely brilliant. We had a good laugh!”
Former England and Southampton striker, James Beattie, added:
“It was great to be part of The Midnite Express and travel down with the Southampton fans. We had a very fun journey and the fans put in a proper shift for such a long journey.”
Andrew Mook, Head of Brand Marketing at Midnite, added:
“Everbody hates a long commute, but we wanted to create something for Southampton fans with a sprinkle of Midnite magic.
“These fans are what makes football what it is, and we wanted to reward them with a day that they won’t soon forget by spending the journey with Saints legends and fellow fans. The feedback has been brilliant, and we’re pleased to have been able to ease the financial burden while bringing fans closer to the teams they love.
“The match marked a unique and special moment for Midnite as both of our sponsored clubs met for the first time. We’re already looking forward to the return fixture in January, when we’ll be running the Midnite Express, this time for Sheffield United fans.”
Midnite is shaking up the traditional gambling landscape in the UK as a true challenger brand. The company distinguishes itself by developing its entire sportsbook and casino platform in-house to bring fans closer to the games they love. This proprietary technology empowers Midnite to prioritise a truly customer-centric approach, delivering a superior player experience while maintaining the highest safety standards. Backed by leading investors including Raine Group, Discerning Capital, Venrex, Makers Fund, and Play Ventures, Midnite has raised over $35 million in funding to date. Midnite is licensed and regulated by the Great Britain Gambling Commission and the Irish Revenue Commissioner.