Microsoft Turns to Alix Earle, Influencers to Compete With ChatGPT
Microsoft Turns to Alix Earle, Influencers to Compete With ChatGPT
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Microsoft Turns to Alix Earle, Influencers to Compete With ChatGPT

🕒︎ 2025-11-10

Copyright Bloomberg

Microsoft Turns to Alix Earle, Influencers to Compete With ChatGPT

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world Microsoft Corp. , eager to boost downloads of its Copilot chatbot, has recruited some of the most popular influencers in America to push a message to young consumers that might be summed up as: Our AI assistant is as cool as ChatGPT. Microsoft could use the help. The company recently said its family of Copilot assistants attracts 150 million active users each month. But OpenAI’s ChatGPT claims 800 million weekly active users, and Google’s Gemini boasts 650 million a month. Microsoft has an edge with corporate customers, thanks to a long history of selling them software and cloud services. But it has struggled to crack the consumer market — especially people under 30.

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