If you drink Michelob Ultra, you’re consuming America’s favorite beer. According to a recent study, the beverage has been the number-one-selling brand across both bars and retail channels for the past year, marking a milestone for its Anheuser-Busch parent company.
“For more than 20 years, Michelob Ultra has connected with its fans during the occasions they love,” Kyle Norrington, chief commercial officer for Anheuser-Busch, noted in a press release, detailing partnerships with the NBA, FIFA World Cup and the PGA Tour. “This approach has turned Michelob Ultra into an absolute rocket ship, and we’ve got tremendous opportunity ahead of us. This is a proud moment for our teams and partners and speaks to the resilience of the American beer category.”
The study was produced by Circana, a company that regularly provides data to consumer-packaged goods companies, and highlights Ultra’s popularity over the past 52 weeks.
According to the data, sales of Michelob Ultra have grown 15% since 2020, gaining over 2% of the market in the last five years. Momentum for Michelob Ultra is also visible in its innovations, with Michelob Ultra Zero quickly becoming one of the top-selling non-alcohol beers in the United States in its first nine months on shelves.
Introduced in 2002, Ultra contains 95 calories, 2.6 carbs and no artificial flavors or colors.
“It is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun,” the brand noted in its press release.