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Meta to Start Using Chatbot Conversations to Target Advertising

Meta to Start Using Chatbot Conversations to Target Advertising

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world
Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world
Meta Platforms Inc. will soon start using interactions with its AI chatbot to more effectively tailor the content and advertising that people see on Facebook and Instagram.
The update, which will take effect on Dec. 16, means that users may begin to see recommended posts or ads about topics they discuss with the Meta AI chatbot. A user asking the tool to help plan a family vacation, for example, could start to see ads from travel companies on their Instagram feed.