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ReutersEach Mercedes-Benz dealership in India will now function through its own dedicated Zoho CRM setup, allowing independent operations while maintaining adherence to centrally defined standards, according to a joint statement. New Delhi: Mercedes-Benz India and Zoho have partnered to launch a decentralised dealer management system to enhance customer experience and digitise the luxury automobile brand's nationwide dealership network. The Dealer Management System (DMS) -- 'SKYLine', will digitise the complete service lifecycle -- from booking and digital check-in to skill-based technician assignment and final delivery -- through real-time data integration, streamlined workflows, and unified backend operations. Each Mercedes-Benz dealership in India will now function through its own dedicated Zoho CRM setup, allowing independent operations while maintaining adherence to centrally defined standards, according to a joint statement. "SKYLine combines dealer-level autonomy with centrally governed processes, delivering a fully digitised and integrated platform across Mercedes-Benz India's nationwide dealership network, elevating customer ownership experience significantly," the statement said, adding that the rollout was backed by over 5,000 man-days of user acceptance testing and 3,000 man-days of training. SKYLine integrates the automobile major's older, centralised IT infrastructure with Zoho, co-creating a vertical, multi-instance architecture powered by Zoho CRM and Qntrl, its workflow orchestration platform.Live Events "Together, we have built a decentralised platform that empowers each dealership with autonomy, while maintaining central control and real-time HQ integration. "To meet these complex needs, we co-developed middleware capabilities alongside our evolving Qntrl platform, enabling seamless communication across legacy protocols," Zoho CEO Mani Vembu said. PTIAdd as a Reliable and Trusted News Source Add Now! (You can now subscribe to our Economic Times WhatsApp channel) Read More News onZohodealer management systemSKYLinedigital transformation (Catch all the Business News, Breaking News and Latest News Updates on The Economic Times.) Subscribe to The Economic Times Prime and read the ET ePaper online....moreless (You can now subscribe to our Economic Times WhatsApp channel)Read More News onZohodealer management systemSKYLinedigital transformation(Catch all the Business News, Breaking News and Latest News Updates on The Economic Times.) Subscribe to The Economic Times Prime and read the ET ePaper online....moreless
