By Forbes Membership,Forbes Staff
Copyright forbes
Explore The Money Behind The Mogul
She’s the music industry. She’s the brand. She’s a billionaire. And with the release of her highly anticipated The Life of a Showgirl on October 3, singer-songwriter-business mogul Taylor Swift is ready to shake the global culture and the economy once again. Join Forbes October 2nd at 12pm ET for a lively discussion on “Swiftonomics,” where we’ll explore how this one-woman business empire, along with her core 13 Management company, key consultants and loyal Swifties, has defined what it means to be a record-breaking superstar.
You’ll Learn All About:
The Power of Reinvention: How Swift’s control over her music catalog and strategic decisions keeps her relevant and consistently expands her market reach and audience
The Billionaire’s Playbook: We’ll analyze how her business acumen has allowed her to control her masters, negotiate groundbreaking deals and build an empire on her own terms
The Fan as a Force: The business model behind her loyal fandom and how she has cultivated a community that acts as a powerful engine for her projects
Music, Merch & More: We’ll break down the diverse revenue streams beyond her music, from her record-breaking concert tours and merchandising to other ventures, and how they contribute to her billionaire status
Alex York is is an editor on Forbes’ 30 Under 30 team, covering the young changemakers and innovators shaping today’s business landscape. With a strong focus on the media and consumer industries, she has written stories on Alex Cooper’s $125 million SiriusXM deal, Emma Chamberlain’s growing coffee company, Halsey’s foray into beauty, and multi-million dollar acquisitions by female founders. Before joining Forbes in 2023, she reported on Gen Z and the future of work at Business Insider.
Justin Conklin
Justin Conklin is Deputy Director of Editorial Operations and oversees all Forbes lists. He joined Forbes in 2015 and writes about the business of dreams—how he and others have made their dreams come true and how you can do the same.
Matt Craig is a reporter based in Los Angeles covering the business of Hollywood, entertainment, sports and gaming for Forbes. He has profiled billionaires like Dick Wolf and Magic Johnson, reported on high profile dealmaking, and edited 30 Under 30 lists. Prior to joining Forbes in 2022, he was part of The New York Times Covid-tracking team that was awarded the 2021 Pulitzer Prize for Public Service, and his byline has appeared in The New York Times, Washington Post, Esquire, The Athletic and Business Insider. Follow for continued reporting and storytelling across all aspects of culture.
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