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Meghan Markle has released a series of new products with her lifestyle brand As Ever just in time for Christmas , after days of posting teaser videos about the anticipated drop. The Duchess of Sussex unveiled her first holiday collection on Instagram, with the new items marking a huge shift for her lifestyle brand, which launched in March 2025. The collection is inspired by the season of gifting, with Meghan introducing two new products to her As Ever range: ceramic scented candles. The Christmas collection features two candles, whose names reflect important dates to the Duchess. The range also includes some of her fan favourite products in seasonal gift packaging. One candle is inspired by Harry and Meghan’s wedding day in 2018, called 519, in reference to their May 19 nuptials. The candle features fragrances of Moroccan mint and white tea notes, while Candle No. 084 draws from her August 4 birthday and features hints of sandalwood, lotus and poppy. Also featured in the Christmas range is the 2021 Vintage Napa Valley Brut, produced using the traditional méthode champenoise from pinot noir and chardonnay grapes. The sparkling wine offers crisp notes of green apple, pear and citrus, presented in a matte black bottle embossed with gold details. Topping off the new products are two seasonal mulling kits - Spiced Cider and Hot Toddy - featuring a blend of cinnamon, citrus peel, and ginger to make your own festive drinks at home. In addition to the new items, some classic As Ever products have been reimaged into gift boxes, such as The Fruit Spread Gift Set which includes her raspberry spread, orange marmalade, and a new strawberry spread. The Honey Duo Gift Set contains both the Wildflower and Orange Blossom honeys which were a huge hit with fans when they launched earlier this while, while the new Sage Honey with Honeycomb offers a raw, textured alternative tied to the herbs grown in Meghan’s garden. Prices for the holiday range vary, with the 2021 Vintage Napa Valley Brut coming in at $89 (£67) a bottle, the spice mulling kits going for $16 (£12) each, candles for $64 (£48) each, and the gift sets ranging from $32 (£24) to $62 (£47). Meghan started to tease the new product on Friday, sharing a cryptic video on Instagram and telling fans to ‘save the date’. While very little was revealed in the short clip, that didn’t stop fans getting excited about the new launch. One fan took to X and wrote: "You see how Meghan is minding her business, working for her coins and just being a ray of sunshine? We love to see. New As Ever products dropping next week." Another added: "Well that's exciting!," alongside a heart-eyed emoji. And a third said: "Excited to purchase," and added a red-heart emoji before even knowing what the product is. The new product’s arrival comes just weeks after the launch of the 2024 edition of her Sauvignon Blanc wine , which Meghan quietly released just days before heading to Paris Fashion Week in September. Describing the wine offering, the As Ever website reads: "Our first Sauvignon Blanc is bright and balanced, with citrus aromatics, a smooth finish, and refreshing versatility. Crafted for everyday dinners and celebratory gatherings alike, this thoughtfully made wine is perfect for sharing, gifting, and savouring in every season." Priced at $30 (£22) per bottle and sold in sets of three ($90), half cases ($159) and full cases ($300), As Ever's new Sauvignon Blanc is priced the same as the line's 2024 Napa Valley Rosé and the sold-out 2023 Napa Valley Rosé. While the Sauvignon Blanc's drop was a surprise, Meghan had previously told People magazine that her brand would expand into more wines. It was announced over the summer that a Méthode Champenoise Napa Valley sparkling wine was in the works for the near future, with additional varietals to follow. Meghan spoke about the future of her lifestyle brand while in Washington DC for Fortune's annual Most Powerful Women Summit, confirming she is excited to drop new products in the coming months as she hopes to expand her business.
