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Getting exposure for your brand is an important part of your marketing strategy. Some experts advise small businesses to spend 7 to 8 percent of their revenue on marketing. In today’s inflation-squeezed economy, however, many businesses can’t afford to put a significant portion of their budgets into marketing campaigns that fall flat. Luckily, Inc.’s annual Power Partners list highlights the best-in-class companies that focus on advertising and marketing so you don’t have to. That means everything from what you see on TV and billboards to influencer marketing and search engines, even as marketing faces its own changing landscape. Things like art direction are best left to the artists. Take the New York- and Copenhagen-based design and branding agency YummyColours’s campaign for Shopify, which helped the e-commerce company break into European markets, or the Houston-based events services company Innovative Environments’ signage campaigns that helped earned it a partnership with the Houston Zoo. Or let’s say you’re worried about search engine optimization. You can’t ignore it, even if changes in search engines may be on the way in the next few years. The Seattle-based SEO agency Compose.ly’s work scaling written articles has helped grow web traffic for sites such as Next Level Urgent Care and Trava Security. Next Level Urgent Care said Compose.ly went “the extra mile by building out a custom dashboard, allowing [us] to track progress toward those goals in real time. Their commitment to transparency, especially around KPIs, is a reflection of the effort they put in day after day.” Featured Video An Inc.com Featured Presentation Sometimes your company is doing all the right things, but you might not know exactly how to tell people. New York City-based Ideas on Purpose worked with Disney, with Disney praising the “caliber of design expertise” IOP brought to its Sustainability & Social Impact Report. Also in New York City, 5WPR’s small town beautification campaign for Sparkling Ice helped both brands focus on socially aware community driven initiatives. In today’s marketplace, climate change and community efforts are major consumer concerns, and these Power Partners managed to recognize those needs in advertising and marketing. Whether it’s branding, communications, or UX/UI design, there are plenty of Power Partners on our list that stand out for their positive impact on their clients. AB Media USA Glendale, California | Est. 2018 | abmediausa.com A digital marketing agency that specializes in web design, social media, pay-per-click, and branding. What their clients are saying: “What sets AB Media USA apart from its competitors is their commitment to personalized service and consistent excellence ... We receive daily check–ins, regular updates on upcoming features, and helpful guidance on new marketing strategies. In today’s world, I believe Google is one of the most effective platforms for advertising, and AB Media makes sure we get the most out of it.” –We Care Urgent Care ABCS INSIGHTS Kissimmee, Florida | Est. 2020 | abcsinsights.com Evaluates advertising efficacy using cookie-less, opted-in data sources. What their clients are saying: “ABCS has done a great job of building its methodology to satisfy the needs of the CPG community. They also have very few limitations on which retailers can be measured, which is the biggest challenge with the data that their competitors use to analyze media campaigns.” –Chicory Adtelligent Lewes, Delaware | Est. 2017 | adtelligent.com An advertising technology company that offers strategies to monetize web, digital TV, and app inventory. What their clients are saying: “As we set out to build a platform capable of becoming a key player in Ukraine’s OTT and local video market, Adtelligent played an instrumental role in helping us turn that vision into a tangible, scalable solution. Their SSAI [Server–Side Ad Insertion] technology immediately stood out as a robust, high–quality monetization tool tailored to the unique demands of our audience and advertisers.” –Vidzone Advertise Purple Santa Monica, California | Est. 2012 | advertisepurple.com An affiliate management agency that helps e-commerce brands develop and grow their affiliate programs. Agentio Brooklyn, New York | Est. 2023 | agentio.com Offers an AI-powered platform that works with brands to produce creator-led ads. What their clients are saying: “We have been working with Agentio since the first year they launched, and their product development timelines are incredible. The team is very receptive to product feedback and executes on that feedback within a few days or weeks, making it feel like a very bespoke product even though they’re a scaling tech company. Their account management and team support are also unmatched.” –Bilt Allegiant Digital Marketing™ Austin, Texas | Est. 2022 | allegiantdigital.com Provides online advertising and marketing services including search engine marketing, search engine optimization, social media marketing, and website design. Analog Events Beverly Hills, California | Est. 2016 | analogevents.com A marketing agency that specializes in brand activation events and influencer experiences. What their clients are saying: “We’ve been working with Analog in a number of capacities — from event production/execution to production and execution of high–touch celebrity giftings — and the results have been exceptional each time. Jordan and the team are truly fantastic at what they do and are really great thought partners for my team as well as our brand clients. Nothing but stellar experiences working together and exceptional results that clients still rave about.” –A–List Arbor Scientia Group Carlsbad, California | Est. 2005 | arborscientiagroup.com Supports pharmaceutical clients from strategic planning to the creation, deployment, and execution of customized educational content and programs. Ars X Machina San Francisco, California | Est. 2005 | weareaxm.com A media and analytics agency that helps businesses create and manage advertising campaigns. What their clients are saying: “AXM has provided a deep level of insights to help maximize our return on advertising spend. In particular, AXM’s proprietary measurement tools and dashboards bolstered our brand insights and ROI. Their strength is synthesizing insights and media buying into a cohesive strategy that’s then flawlessly executed. AXM’s experienced team pays close attention to detail and provides a high level of customer service, identifying new opportunities for us to move forward as a brand.” –GE Lighting Ascend Agency Irvine, California | Est. 2020 | ascendagency.com A marketing firm that focuses on publishing articles for brand building and storytelling. Atlas Advertising Agency Arlington, Virginia | Est. 2023 | atlasadvertising.agency Recruits applicants for U.S. employers and tests the labor market for immigration law firms. Bauer Entertainment Marketing Nashville, Tennessee | Est. 2015 | BauerEM.com A data-driven, full-service marketing agency providing strategic consulting and hands-on campaign management for sports, music, and entertainment clients. What their clients are saying: “Bauer Entertainment Marketing’s experience in the entertainment industry puts them considerably ahead of every other digital advertising service we have used, as our need is exclusively selling tickets to shows. Since hiring BEM to manage digital advertising as well as social media campaigns, we have seen exponential increases in ticket sales and phenomenal value for the dollar spent.” –Venuetech Blu Shark Digital Washington, District of Columbia | Est. 2015 | blusharkdigital.com A digital agency with roots as an in-house legal marketing team, specializing in technical and local optimization, content curation, and link-building. Cargo Greenville, South Carolina | Est. 2006 | thecargoagency.com A marketing and advertising agency that specializes in business-to-business marketing. What their clients are saying: “Cargo provides guidance and development of a strong strategic focus, and has a solid understanding of the business. They have been instrumental in helping develop products, programs, and promotions that align with our brand while recognizing where opportunity lies in the market.” –Restaurant Growth Services Chelsea Strategies New York, New York | Est. 2022 | chelseastrategies.com Helps midsize advertising technology companies navigate trends and reach business goals through product-partnership strategy and talent optimization. CIEK Solutions East Hanover, New Jersey | Est. 2016 | cieksolutions.com A data sciences consulting agency that specializes in analytics for marketing. Compose.ly Seattle, Washington | Est. 2017 | compose.ly Connects freelance writers with business leaders looking to scale their content creation and marketing strategies. What their clients are saying: “Compose.ly successfully helped us scale production of written articles in spite of our ambitious targets. Their entire team put a lot of time and attention into making sure they were delivering quality articles that followed our complex briefs.” –Get Your Guide ConversionBird San Diego, California | Est. 2021 | conversionbird.com An e-commerce company that aims to help brands double or triple their revenue from Shopify through consulting, paid advertising, and email/SMS marketing services. Digital4Startups Chicago, Illinois | Est. 2012 | digital4startups.com A digital marketing agency that specializes in Google Ads, search engine optimization, paid social, analytics, and email. EightPM Austin, Texas | Est. 2013 | eightpm.com Assists brands with product integration campaigns and advertising in television and movies. What their clients are saying: “EightPM is a turnkey way for our brand to show up in unexpected places like TV and film. EightPM does a great job focusing on the full 360 scope of our brand by including not only our pickled products but our merch, signage, accessories, and other props as well.” –Grillo’s Pickles ForeFront Web Dublin, Ohio | Est. 2001 | forefrontweb.com A digital marketing agency that specializes in web design, search engine optimization, e-commerce, and mobile apps. What their clients are saying: “During the decision process, they were very responsive, listened well, offered great insights, and were very confident in their abilities. In the end, the team provided great value for the pricing of their services, and the finished product exceeded expectations.” –Bravo Health Freestar Scottsdale, Arizona | Est. 2015 | freestar.com Provides solutions aimed at helping digital publishers and app developers maximize their advertising revenue. What their clients are saying: "The ad business is a tough one with natural conflicts between the ad provider and publisher. Freestar has always worked in our best interests and proactively tries to make our business better, a true and valued partner." – Patrick Dyson FreshMove Media Gelen Allen, Virginia | Est. 2017 | freshmovemedia.com A digital marketing agency offering services to help businesses boost their online presence with custom strategies. What their clients are saying: “I have enjoyed the genuine partnership with Fresh Move Media. They have helped us launch two websites, assisted with SEO strategy, and developed digital advertisements and assets and top–notch video production. The wholistic approach to understanding our company and marketing our services to the right audience has been incredibly helpful and has produced a measurable return on investment.” –Dominion Due Diligence fullthrottle.ai® West Chester, Pennsylvania | Est. 2016 | fullthrottle.ai An adtech SaaS company offering an end-to-end, first-party data platform facilitating identification, marketing, and measurement of audiences across all mediums. What their clients are saying: “As resellers of some of Full Throttle’s core products, we have consistently experienced high levels of attribution for advertising — an area often lacking in the industry. Their support is unparalleled, from front–end assistance in pitching the product and building decks to full–service execution and easy–to–understand reporting.” –iHeartMedia Advertising Gauge Digital Media Westminster, Maryland | Est. 2013 | gaugedigitalmedia.com A digital marketing agency that provides web design, search engine optimization, and pay-per-click advertising services. GenRevv Miami Beach, Florida | Est. 2020 | genrevv.com A marketing agency that serves real estate, private equity, and private credit firms. What their clients are saying: “GenRev has a full–service offering for media buying and ad–based lead generation for private equity firms seeking new investors. What sets them apart is 1) their strategy on media buying to keep costs in line per lead; 2) their knowledge of Hubspot and CRM automation setup/ management; and 3) their service, focused on delivering results while being attentive.” –VonFinch Capital Grace Creative LA Encino, California | Est. 2014 | gracecreativela.com An advertising and marketing agency that specializes in reaching consumers age 50 and older. What their clients are saying: “When I was looking for an agency that specialized in creative services targeted for the older demographic, the Grace Creative LA team stood out from the rest. The Grace Creative LA team does a tremendous job ensuring projects are supported by creatives with the exact right expertise and passion aligning to their projects.” –Google HypeAuditor Indianapolis, Indiana | Est. 2018 | hypeauditor.com Uses the largest analyzed database of influencer accounts to inform marketing and offer detailed analytics on Instagram, YouTube, and TikTok accounts. INFUSE Boca Raton, Florida | Est. 2012 | infuse.com A global B2B demand and revenue marketing performance company with an AI-driven demand engine ensuring precision targeting to drive qualified interest. Innovative Environments Houston, Texas | Est. 1996 | innovenv.com Provides graphic design services ranging from installation to signage to fabrication, with 40 years in industry experience. JamLoop Walnut Creek, California | Est. 2018 | jamloop.com Uses AI-powered technology and campaign support to reach the customers of small and midsize businesses through TV advertising. Jennings Social Media & Martech Shawnee Mission, Kansas | Est. 2003 | jsmmtech.com Delivers top, middle, and bottom of funnel demand generation campaigns across its proprietary database of technology and business buyers. Lead2Pipeline New York, New York | Est. 2021 | lead2pipeline.com Delivers top, middle, and bottom of funnel demand generation campaigns across its proprietary database of technology and business buyers. Lighthouse Exhibits Downers Grove, Illinois | Est. 2013 | lighthouseexhibits.com A full-service trade show exhibit, corporate interiors, and events company specializing in environmental design, construction, and interactive experiences. LTK Dallas, Texas | Est. 2011 | company.shopltk.com Offers an e-commerce platform that connects 7,000-plus small brands and more than 30 million monthly shoppers. What their clients are saying: “LTK has been a great partner to help us scale our influencer programming. They’ve been able to help us increase overall revenue, brand awareness, and influencer partners in a very short time. Their team is always helpful and professional, and we really enjoy working with them.” –Quince MiddleM Creative Charlotte, North Carolina | Est. 2018 | middlemcreative.com A marketing and PR firm specializing in midsize merger and acquisition firms, including private equity and investment banking. What their clients are saying: “We have been working with the Middle M team for over two years and have been very happy with the relationship. Their feedback has helped make sure we take advantage of PR opportunities that will get our firm the best visibility in the market, and we have seen the benefits of that.” –RF Investment Partners MNTN Austin, Texas | Est. 2018 | mountain.com Allows thousands of brands to drive measurable conversions, revenue, and site visits through auto-optimized campaigns on streaming networks. My Valuable Business Columbia, Maryland | Est. 1998 | myvaluablebusiness.com A fractional CFO and business advisory company helping owner-operated businesses and nonprofit organizations optimize their goals and maximize their value. PLEX by TBWA Los Angeles, California | Est. 1968 | tbwachiatdayla.com An advertising agency that specializes in business-to-business products and organizations. What their clients are saying: “Plex by TBWA was built for one reason — helping B2B high–tech companies get their complex products in front of the right people. Most agencies say they can handle high–tech, but few actually take the time to understand the technology itself. Plex does.” –Intel PMP Marketing Group West Palm Beach, Florida | Est. 2000 | pmpmg.com Partners with consumer law firms to help them reach more clients through marketing and website management services. Pressmaster.ai Dubai | Est. 2024 | pressmaster.ai An AI company that helps leaders and subject matter experts create content. Quality Media Beverly Hills, California | Est. 2020 | qualitymedia.com Creates branded marketing content for social media and digital environments, with a focus on SEO/SEM optimized editorial work. Rankings.io Marion, Illinois | Est. 2013 | rankings.io A marketing agency offering SEO services to personal injury lawyers and other law firms. RocketReach Brooklyn, New York | Est. 2015 | rocketreach.co Provides a global contact database of more than 35 million companies and 700 million-plus professional profiles updated in real-time with each inquiry. SmartCommerce Atlanta, Georgia | Est. 2016 | smartcommerce.com Provides a platform used by top brands and agencies to enable consumers to cart products from any digital touchpoint. Smarty Social Media Orange, California | Est. 2013 | smartysocialmedia.com An agency specializing in health and technology marketing harnessing the power of social media. Superfiliate Venice, California | Est. 2020 |superfiliate.com Offers a platform that allows e-commerce brands to unify their influencer marketing programs via Meta Partnership Ads, Shopify, and TikTok Shop. What their clients are saying: “Superfiliate is steering the industry and carrying the standard for SaaS — there is no other platform I’d want to use, and no other team I trust to keep their priorities in line. As an agency, it’s important that we’re able to service our clients with the best tech as well, and all of our clients that are on the platform outperform those that are not (on average, by 30 to 50 percent conversion each month).” –Superbloom The MVMT Group Nashville, Tennessee | Est. 2021 |makemvmt.com Creates movement for businesses stuck at their current stage of growth through creative, marketing, and automation services. VSA Partners Chicago, Illinois | Est. 1982 |vsapartners.com Designs and activates brands to top performance using an interconnected approach to strategy, design, and technology. Walker Sands Chicago, Illinois | Est. 2001 |walkersands.com Provides creative and strategic digital marketing services to B2B companies. What their clients are saying: “Walker Sands has been a key partner for us over the past several years, consistently helping us achieve great results ... Unlike agencies that juggle both B2B and B2C, their focus on B2B ensures they truly understand our business and what it takes to succeed. Their strong account support team feels like an extension of our own — this is not easy to find, and we really value the effort that Walker Sands puts into their account management practices.” –Breakthrough Fuel WebFX Harrisburg, Pennsylvania | Est. 1995 |webfx.com A full-service digital marketing agency focused on driving revenue growth for clients through marketing services and technology. WEEKTHINK Jacksonville, Florida | Est. 2019 |weekthink.com Elevates the online presence of brands through data-driven strategies like SEO, social media, content marketing, and PPC advertising. White Shark Media Miami, Florida | Est. 2011 |whitesharkmedia.com Works with small businesses to help them grow via search engine marketing and other tools, using PPC and SEM, along with other ad campaigns, to help deliver results for clients. Be Recognized as the Force Behind Business Success Are you the engine that helps businesses grow, scale, and thrive? Whether you deliver game-changing software, essential logistics, cutting-edge marketing, or top-tier customer service, your company could be recognized as an Inc. Power Partner—the ultimate honor for B2B excellence. APPLY NOW Refreshed leadership advice from CEO Stephanie Mehta
