Copyright International Business Times
As virtual care enters a new era, physician-founded platforms like MD Integrations are emerging as the backbone of scalable, compliant growth. While new apps are important in the evolving direct-to-consumer telehealth industry, the next wave of growth is rather embedded in the infrastructure that powers them. Today, digital health brands' success is partially based on how quickly and compliantly they can scale across states, specialties, and care models. Telehealth has grown rapidly in recent years. What began as a necessity during the COVID-19 pandemic has evolved into a preferred mode of care for many patients. The convenience of on-demand access, reduced wait times, and the ability to connect with providers from home have redefined expectations for how, and when, people want to receive care. Today, telehealth isn't just a backup option; it's an essential part of modern healthcare delivery. MD Integrations (MDI) was founded in 2020 by Dr. Marc Serota, a triple board-certified physician. After helping build technology and provider networks across eight telehealth companies, Dr. Serota recognized a critical gap in the market: the need for a unified solution that connects brands and their patients with physician-led, high-quality care. That insight led to the creation of MD Integrations (MDI), a scalable, trusted platform that brings together physicians, pharmacies, and diagnostics within a single, integrated system. "The platform was intentionally designed with the clinician in mind," Dr. Serota has says. "I wanted to create an infrastructure that empowers board-certified physicians and ensures patients receive the highest standard of care." Every consult on MDI's platform is conducted by board certified doctors, bringing clinical credibility, continuity, and expertise, particularly for specialty care areas that require deeper medical training. MDI's platform unifies asynchronous consults, pharmacy workflows, and e-commerce capabilities into a single system. This integration reduces bottlenecks and ensures that patient care is coordinated and compliant. The company prides itself on its physician-first, API-driven infrastructure, which can allow telehealth brands to scale across states and specialties without rebuilding complex internal systems. In just five years, MDI is powering many telehealth brands across the country. The company's platform is not only a complete back-end solution but also an important clinical engine behind their consumer-facing services. The result is a model that strives to deliver value to every stakeholder in the healthcare ecosystem. This API-first architecture connects workflows across patient-physician community pharmacy, electronic health records, and payments, enabling seamless operations and adherence to regulatory requirements. Brands can expand quickly while maintaining high standards of care, and physicians are supported with tools that enhance efficiency and reduce administrative burdens. With brands seeking multi-specialty offerings, MDI represents a scalable, clinically credible foundation for virtual care. Its physician-led approach differentiates it from typical telehealth infrastructure providers. As Dr. Serota notes, "Every decision in building MDI, from the technology to the way physicians are supported, was guided by clinical expertise and a compliance-first mindset." With its new investment and expanded leadership, MDI is poised to set the standard for how virtual care grows responsibly in the US. The platform illustrates that the next era of telehealth will not be about fixing old problems, but about building systems that make high-quality, scalable care seamless for healthcare providers and patients alike.
