Copyright irishmirror
Maxol has announced the launch of a new meal delivery service in Ireland - as well as an American -style conveyor car wash. Operating as an Irish family business for more than 105 years, Maxol employs 85 people directly and more than 1,300 indirectly across the island. The new delivery service will be trialled at three Maxol locations, Donabate in Dublin, Ardbrae in Bray, and Longmile Road in Dublin . Maxol has signed an exclusive 18-month deal with restaurant platform, Noahs, to digitise meal solutions that can be ordered online alongside some of the forecourt convenience retailers’ most popular convenience grocery items. Noahs will provide Maxol with leading chefs to advise on new menus, assist in the design of kitchens and provide comprehensive operating systems to offer a best-in-class solution available from a phone app, online or instore using touch screens. "We already offer an extensive range of freshly made meal solutions, but this takes our offering to a whole new level and potentially, to a whole new set of customers," said Brian Donaldson, CEO Maxol. "Our fresh food offering is primarily focused on breakfast through to lunchtime but starting 2026, customers can enjoy cooked-to-order, high quality meals such as pizza, Mexican bowls, burgers and much more, that will be delivered straight to their door." This move underscores Maxol’s transformation into a leading convenience food retailer, with non-fuel sales accounting for around 40 per cent of the company’s gross profit. Recognising the evolving expectations of motorists, Maxol is also rolling out an American-style conveyor car wash technology representing a major leap forward in speed, quality, and customer experience. This innovative car wash system is already operational at two Maxol stations in Dublin, following the company’s acquisition of sites in Spawell and Coolquay earlier this year. Planning applications for the conveyor car wash system that combines advanced automation with precision will be lodged shortly for five of Maxol’s existing sites in Limerick, Cork, Dublin, Belfast and Derry. Subscribe to our newsletter for the latest news from the Irish Mirror direct to your inbox: Sign up here .
