The company is formally launching its advertising business, Mastercard Commerce Media, which will allow brands to buy ads on its owned properties, run ads with publisher partners, and target Mastercard’s audiences across the open web. The new offering is built on top of Mastercard’s existing offers and promotions business.
Mastercard has more than 500 million enrolled cardholders and 25,000 merchants enrolled in its promotions business, giving the company access to data from 159 billion transactions each year.
“The biggest differentiator is scale in this environment,” Jill Moser, senior vice president of customer acquisition and engagement, told ADWEEK.