By Times Team

Copyright times

By Jane Bathurst-Brown, of Bathurst Brown Design

Competition in today’s marketplace is louder than ever.

We’re bombarded with thousands of messages each day, often unaware of the fact, and even more unaware we’re being subconsciously influenced by them.

Every aisle of the supermarket, online space, urban streetscape, TV-screen, email and publication is full of brand identities, with each of these occupying uninvited space in your brain.

You’ll have an opinion on them without necessarily being able to articulate why, and choose one brand over another because of that.

Brand positioning is about trying to influence people’s opinions of a business.

It’s about claiming space in customers’ minds and providing a reason they’ll choose you over dozens of alternatives.

If you get it right, you’ll create instant recognition, and in time loyalty and trust.

If you get it wrong, a business might be remembered for the wrong reasons – or not at all!

Bathurst Brown Design can help you define and design your unique position in your market, so you can get recognised!

Contact Jane on phone 0274 904 232 or email jane@bathurstbrown.com