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Key Points Mariah Carey launches a holiday campaign with Sephora featuring comedian Billy Eichner. Carey announced "It's Time" for Christmas and her song returns on November 1. Carey says holidays are about “creating those magical moments that make you feel glamorous.” Superstar Mariah Carey is getting fans hyped up with a fun message now that Halloween is in the rearview. Days after the singer took to social media to declare “not yet” in a video message to her fans, she’s changing up her tune. Why? Because it’s finally that time of year again, and the singer’s got something new up her sleeve for the holiday season. 🎬SIGN UP for Parade’s Daily newsletter to get the latest pop culture news & celebrity interviews delivered right to your inbox🎬 She announced she’s teaming up with Sephora for a festive new holiday campaign, revealing the news in true Queen of Christmas fashion. In an Instagram video, she put a playful spin on her annual November 1 “It’s time!” moment, signaling the kick-off to the holiday season, and giving permission to listen to her beloved hit “All I Want for Christmas Is You”. This year, though, she used the day to reveal her partnership with Sephora with a little help from comedian Billy Eichner. The latter plays a no-good elf, who’s trying to steal Carey’s Sephora products in the clip. Set inside Carey’s Sephora glam room, the two spar over makeup as the elf declares that Christmas is canceled. Suddenly, the clock strikes midnight, and Carey begins to sing “It’s Time” before Christmas explodes onto the screen, and “All I Want For Christmas” plays in the background. “It’s Time!!!🎄🎁 #SephoraPartner,” read the caption on her Instagram Post. Oops! We’re unable to load this content right now. View directly on Instagram It didn’t take long for the comments section of Carey’s Instagram share to express joy that the best time of the year has officially begun. “Always an honor to be your elf, @mariahcarey! ❤️🎄” wrote Eichner, while another called the video, “Best ever!!!!🔥🔥🔥.” A different fan shared “We love you, mimi ❤️”, while a fan stated, “Yessss❤️❤️❤️❤️❤️❤️!!!! Beyond !” Several fans simply echoed what Carey, “It’s time!” Related: Country Superstar Lainey Wilson Floors Fans With Cover of Yungblud’s ‘Zombie’ Along with the Instagram share, Carey also released a statement regarding her latest collaboration. “The holidays are a time to celebrate and spread joy, I’m so excited to kick off the season with Sephora. It’s all about creating those magical moments that make you feel glamorous from the inside out,” the singer expressed. The “It’s Time” video, capturing the pop culture phenomenon for another year, coincides with Sephora’s annual “Give Something Beautiful” Campaign, and the Sephora Savings Event, providing customers with savings and deals on beloved products and exlusive access to limited edition gift sets. It’s officially time for the holiday tunes to ring out, at least according to Carey. This year, Carey’s getting even more in the Christmas spirit with a 10-day holiday residence in Las Vegas, which kicks off on November 28.
