Copyright pulsesports
The Red Devils have proven that they are a cut above every other side in the Premier League Manchester United have once again proven that brand power can outshine form on the pitch with their placement in the top 10 most valuable clubs in the world. . Despite recent struggles in the Premier League and Europe, the Red Devils have retained their crown as England’s most valuable football club, valued at $6.6 billion according to Forbes’ latest rankings, keeping them second in the world behind only Real Madrid. Brand strength outweighs on-field struggles Even with an eighth-place Premier League finish in 2023–24 and a disappointing 15th-place showing the following season, Manchester United’s global brand remains a commercial juggernaut. Their $834 million (£620m) revenue in the 2023–24 season was enough to keep them comfortably ahead of domestic rivals, including Liverpool ($5.4bn value), Manchester City ($5.3bn), and Chelsea, who lag further behind in global rankings. The club’s commercial reach, built during decades of dominance under Sir Alex Ferguson, continues to deliver massive returns, spanning sponsorship deals, global merchandising, and lucrative media rights. Even their £1bn debt and £113.2m losses could not dent their valuation, as Forbes notes a 1% year-on-year increase in overall worth. A billion-dollar rebuild and a billion-strong fanbase While the results on the pitch have left fans frustrated, Manchester United’s long-term financial ambitions remain ambitious. The club recently announced plans for a £2 billion redevelopment of Old Trafford, aiming to create a modern arena that matches their global stature. Despite cost-cutting measures that saw 250 staff laid off last year and a further 200 redundancies expected, the brand’s worldwide following keeps United’s commercial engine roaring. Forbes attributes their stability to that billion-strong global fanbase, a legacy of their dominance in the 1990s and 2000s. For now, even without European football next season under Ruben Amorim, Manchester United remain England’s financial heavyweight, a testament to the enduring magnetism of the red shirt and the Old Trafford legacy.
