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Mallorca’s hotel sector is sending a clear message: tourists are paying more, and they expect quality in return. María José Aguiló, executive vice-president of the Mallorca Hoteliers’ Federation (FEHM), made the point at the 20th Risk Management in Tourism conference in Palma. “Each sector speaks from its own circumstances,” she told reporters. “The hotel sector is seeing the results of long-term investment and a commitment to quality. That work allows us to maintain a sound pricing policy. Other sectors need to make the same leap.” She added a warning about standards matching prices: “Customers know that if they are paying more, they expect quality service in return. Some parts of the industry meet that expectation, others don’t. Those that don’t need to do their homework.” The conference also tackled wider tourism risks. “To face risks, you need knowledge and security,” Aguiló said. “We are living in a time of volatility and uncertainty, where geopolitics affects all economic activity, and tourism is especially sensitive.” On overtourism, she said: “Economies can’t exist without growth. The key is not to grow more, but to grow better, to have sustainable success.” Aguiló also highlighted the damage caused by illegal holiday rentals and the need for “a natural shift towards tourism that is more sensitive to local communities.” Other local experts echoed the call for responsible tourism, noting that market diversification (like the new Palma–Abu Dhabi route) is a positive step. All in all, the message is clear: Mallorca’s hotels have raised the bar, and the rest of the tourism industry needs to keep up. Read here more news from Mallorca.
