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Mallorca lands in London this morning and this year the island is really pushing out the boat with a programme which ranges from top art work, to demons and a new artificial intelligence platform which will allow you to design your own environmentally friendly holiday. The local delegation is led by Balearic President, Marga Prohens, and she will preside over the unveiling of a major art exhibition by top Catalan artist Joan Miro in Oxford Street this evening. Miro produced some of his finest works on Mallorca. Practically all the leading figures from the local authorities will attend the event which will also include a "run of fire" and the infamous "demons" which are so popular in local fiestas. The Bulletin has helped the Balearic government compile the guest list and many Londoners with connections to the island including Lord Jeffrey Archer, who owns a home on the island, and Robert Davis former leader of Westminister council, will attend. They will be joined by Catherine Sasson Chief Executive of Pirates in Magalluf, Meg Williams of Stick No Bills, Douglas Meese, Executive Producer UK and Ireland Palma Pictures and many others. Supporting the event will be our 40 page special which appeared on Friday with a Full Mallorca What´s On Guide for 2026 which you can read online. On Tuesday Mallorca attention will turn to London Docklands where the World Travel Market fair will be taking place at the Excel exhibition centre. Here the Council of Mallorca will unveil their new artificial intelligence platform which will allow you to plan your own Mallorca holiday in a tailor-made package which is also environmentally friendly. According to the Council of Mallorca the island will be reinventing itself in London as new technology continues to embrace the travel industry. The new platform is said to be ground-breaking and will allow the island to stay on top. The Calvia council will also be unveiling the new Magalluf, a project which proved so popular with members of the Association of British Travel Agents at their annual convention last month. The Palma city council will also be making a major announcement as the city bids to become the European capital of culture. This year no expense has been spared to ensure that Mallorca has a key place in London and it is the Mallorcan way of saying thank you to the British for being such a loyal holiday market. While talk of more tourists to the island is frowned on in some quarters the local authorities will be quietly pleased that the British helped save the summer season with a slight decline in visitor numbers in July and August and a big increase in September. Spending was also up. Last season there was a big fall in the German market. The programme is certainly impressive and the Bulletin will be there supporting Mallorca and spreading the word about our fantastic island. Balearic President Marga Prohens is no stranger to Britain, she studied in Southampton.
