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Realtors rope in global firms to develop clubhouses that resemble boutique hotels with rich amenities Luxury home builders in India are now offering new attractions and experiences for the rich. Clubhouses with mood lighting, coworking lounges, and pet spas have become the trend; gyms and swimming pools are passe. In the country's top luxury housing markets of Mumbai, Bengaluru and Gurugram, developers such as DLF, Oberoi, Lodha, Hiranandani, Prestige and Sobha are offering clubhouses that resemble boutique hotels, alongside the gyms and swimming pools-all to justify the price tags."Well-designed clubhouses complemented with some of the best hospitality professionals running them has become core of our projects," said Aakash Ohri, joint managing director at DLF Home Developers. "These are social and cultural hubs."And to work on the blueprints for their suburban condo clubs, developers are even roping in global design firms such as UHA London, SWA Group, Rockwell Group and Aedas Singapore-all known for luxury hotels and urban landmarks, including Museum of Broadway and outdoor landscaping of Burj Khalifa."We have partnered with globally acclaimed firms to ensure design excellence," said Amar Sarin, CEO and managing director of TARC, which is developing high-end projects in Delhi and Gurugram. "Our collaboration with leading concierge partners and hospitality experts brings a level of service and exclusivity so that the club becomes the soul of every development." What accounted for 3-4% of project costs before the pandemic is now 15%, according to market estimates. That's roughly ₹200 crore to ₹1,000 crore just for the plush clubhouse. But the added construction cost has pushed up the perceived value of the property, according to experts."For buyers, the clubhouse has become the hallmark of the community," said Praveer Shrivastava, senior executive vice president, residential, Prestige Group, which is expanding across the national capital region (NCR), Mumbai, Bengaluru and Hyderabad.Live EventsAccording to Sachin Arora, founder of real estate consultancy firm Moneytree, a project can command up to 50% premium in the same micro-market if the club is grand. For instance, a project on Gurgaon's Dwarka Expressway has been launched at 50% higher rate than the others in the same region, as builder is known for its grand club and hospitality," he said. Clubs are becoming the go-to place for discussions on fundraising and high-level meetings. It doubles as a second office for residents, especially after the pandemic blurred office and home working timings.Developers are responding with facilities that match five-star infrastructure-AV-enabled multipurpose halls, a five-pool aquatic complex with cabanas, and poolside juice bars.Add as a Reliable and Trusted News Source Add Now! (You can now subscribe to our Economic Times WhatsApp channel) Read More News ondlfLuxury Housing IndiaDesigner ClubhousesLuxury Home BuildersMumbai Real EstateBengaluru Luxury PropertiesGurugram Housing Trendsprestige groupDLFtarc (Catch all the Business News, Breaking News and Latest News Updates on The Economic Times.) Subscribe to The Economic Times Prime and read the ET ePaper online....moreless (You can now subscribe to our Economic Times WhatsApp channel)Read More News ondlfLuxury Housing IndiaDesigner ClubhousesLuxury Home BuildersMumbai Real EstateBengaluru Luxury PropertiesGurugram Housing Trendsprestige groupDLFtarc(Catch all the Business News, Breaking News and Latest News Updates on The Economic Times.) Subscribe to The Economic Times Prime and read the ET ePaper online....moreless
