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Loro Piana Fall Winter 2025-2026 Ski Capsule Campaign Loro Piana, purveyors of fine cashmere, vicuña and extra-fine wool, was founded in 1924 by Pietro Loro Piana in Quarona, a small town north of Milan. The family’s textile roots, however, date back even further to the 1800s, with generations involved in wool trading and textiles. Later, his nephew Franco, followed by the next generation, Sergio and Pier Luigi Loro Piana, built the business into the global luxury brand we know today, and in 2013, the house was acquired by LVMH, which took around an 80% stake, while the Loro Piana family retained a share, preserving its family-driven identity and dedication to fine fabrications honed over generations. The brand has also maintained its understated aesthetic, think natural hues and classic silhouettes that channel that timeless LP appeal. And we see this continued in the house's new seasonal drop, as the brand present its Fall/Winter 2025-2026 ski capsule collection for men and women. Loro Piana Fall Winter 2025-2026 Ski Capsule Campaign Here, Loro Piana exudes its timeless elegance, but the innovation factor has been ramped up with pieces that have been specially designed for cutting-edge performance. Of course, the house has made use of its century-long tradition of savoir-faire, its deep knowledge of fabrics, and design know-how to offer a skiwear line that suits all those who love an outdoor lifestyle, among the colder climes. Channeling Loro Piana’s adventurous spirit and passion for performance, the new ski line offers functional excellence; made from natural fibers, each piece is breathable, practical, and built to stand up to the harshest conditions, and is true to the house’s sporting heritage, from from sailing’s Giraglia Regatta to show-jumping, and the classic car show I.C.E. St. Moritz. Crafted from natural fibers, each piece is refined, functional, and built to stand up to the elements. Loro Piana Fall Winter 2025-2026 Ski Capsule Campaign Key pieces in the collection include the established unisex Defender and Traveller jackets, which have become hero items for the label along with bombers and rompers that feature Clima System® technology, which the brand explains, is “a Graphene membrane, the thinnest natural material known to man for a weightless finish and unprecedented weatherproofing properties.” The innovative Techno Bistretch 3L Storm fabric reimagines ski jackets and trousers, and it's all thanks to coffee. Made from yarns extruded from coffee waste, its caffeine-infused inner layers help boost microcirculation and regulate body temperature. Plus, it wouldn't be LP would it now, without pure cashmere turtlenecks and halfnecks; ideal for layering, these feature traditional Norwegian motifs and offer plenty of lightweight warmth. Loro Piana Fall Winter 2025-2026 Ski Capsule Campaign As for the color palette, expect dark blue navy set against injections of vibcracy and accent shades of rustic red and maple for both mens and womenswear. Plus, for the men’s line, there's the inclusion of soft viridian greens that nod to the Norwegian auroras and landscapes. To complete the capsule, accessories kit those out from head to toe with gloves, beanies, and the ongoing Loro Piana x Roa® footwear collaboration; the Andreas hiking boots are crafted from suede and lined in soft warm shearling, and finished with high-performance rubber soles for comfort and stability under foot. Not forgetting the equipment too that comes in the form of skis, masks, and poles — all of which nod to the house’s sensibility, coming together to exude the quintessential, understated luxury on and off the slopes. Loro Piana Fall Winter 2025-2026 Ski Capsule Campaign The Fall/Winter 2025-2026 ski capsule collection will be available starting from the 27th of November 2025. Editorial StandardsReprints & Permissions
