Liverpool fans race to bag 20% off Christmas gifts in rare club sale ending Sunday

Copyright dailyrecord

Liverpool FC is preparing for the festive season by offering fans substantial discounts this weekend. As Christmas nears, the club has unveiled a variety of gifts perfect for any Reds supporter and will offer 20% off all LFC Label items on the official club shop . However, this 'Red Week' sale is only running until Sunday (November 2), with price cuts on official and exclusive retro clothing, watches, loungewear, souvenirs and personalised Christmas gifts. Many standout products in the sale are from the Liverpool Champions range, with items such as the LFC Champions Celebration Book (£20.80, was £26) and LFC Premier League Framed Goal Net (£200, was £250) commemorating the club's 20th league title. Liverpool supporters can also secure a 10% discount on all orders and gain access to exclusive content and experiences with an All Red membership . This season marks the beginning of the club's new 10-year partnership with adidas, and fans can personalise their new home , away and third kit with customised printing displaying their own names, or those of their favourite Liverpool players. There's also a a range of items autographed by current squad members and club legends – perfect presents for any die-hard Red. Among these standout items are the LFC Signed 25/26 Andy Robertson Boxed Shirt (£320, was £400) and LFC Signed Xabi Alonso Image (£160, was £275). For those eager to embrace the festive spirit, the club has just launched a new range of retro Christmas clothing including the LFC Adults Fairisle Christmas Jumper (£30.40, was £38). The LFC Mens Christmas Pyjamas (£24, was £30) feature 'Yule Never Walk Alone' text across the chest, with grey bottoms featuring a festive Liver bird, reports the Liverpool Echo . Customers can also discover a collection of Liverpool-branded watches such as the LFC Metal Chronograph Watch (£160, was £200) and LFC Smart Watch (£200, was £250). The latter, described as 'where technology meets team spirit', features a 1.43" AMOLED display, health and fitness tracking, and an IP67 water resistance rating. For the Liverpool supporter who has it all, the club also offers a variety of Anfield experiences, including the LFC Anfield Stadium Tour and Museum For Two (£50), which takes fans behind the scenes at the iconic home ground. With this, supporters can follow in the footsteps of their favourite players at the This Is Anfield sign, Player's Tunnel and Dressing Room. There's also a chance to get up close and personal with a former player in the LFC Legends Q and A For Two (£110), offering personal recollections, dressing room stories and humorous anecdotes from a Liverpool legend. The Liverpool sale comes as the club continue their Premier League campaign on Saturday (November 1) when they host Aston Villa, with the game to be broadcast on TNT Sports . Meanwhile, the complete 2025/26 adidas kit collection is on offer at Fanatics , along with collectible items such as the Steven Gerrard Framed Signed Shirt (£350). However, supporters purchasing their Christmas presents directly from the club's official store will find it has accumulated hundreds of reviews on Trustpilot. One satisfied shopper said: "I'm so happy with my purchase. Huge discounts with authentic items. Delivery is in a week only and the discounts are amazing. Highly recommended." Another wrote: "Smooth. Bought some stuff for Christmas. Quality was nice and came a day before so I'm very pleased." This buyer highlighted a minor issue with delivery, sharing: "Delivery took a little bit of time but was to be expected with how delivery times are in Ireland, liked the products I received so no major complaints." While this five-star review says: "I've never had a problem ordering from the official store. I've got all this season's tops and they all turned up within a couple of days." A further customer added: "Bought a retro shirt in the Black Friday deals. Package arrived a day early and appears perfect condition."