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Adobe 's annual creativity conference is here – which means the software giant is unveiling some of the biggest updates across programs like Photoshop , Lightroom , Premiere Pro, and Firefly. On October 28, Adobe kicked off Adobe Max with a long list of announcements, including AI culling in Lightroom , the ability to customize Firefly models with your own photos , agentic editing in Photoshop , and more. Follow along with the keynote and other Adobe Max events for the latest news. I'm on site in Los Angeles, California, at Adobe Max. Follow along with me as Adobe shares what's coming next. You may like Adobe Lightroom masking in Premiere? Yes please! Evoto reveals “cinema-quality” AI-powered video retouching software amidst bumper launch event Adobe seems obsessed with Firefly… but I think it could be on the way out Adobe MAX Live - Keynote Day 1, New Features & Annoucenments - YouTube