Most entrepreneurs think of Instagram, TikTok, or even X (formerly Twitter) when they think about building an online presence. But those platforms are designed for entertainment, not business. LinkedIn is different. It’s where decision makers, investors, clients, and partners spend their time. With over 1 billion users, LinkedIn is built for professionals and in my opinion, it remains one of the most underutilized resources for entrepreneurs.
For anyone starting out, LinkedIn provides credibility that no other social media channel can match. And for experienced business owners, it’s the ultimate amplifier of authority.
The compound effect of presence
The power of LinkedIn isn’t about one viral post. It’s about consistent visibility. When you show up regularly, your name becomes familiar to prospects, peers, and potential partners.
Being top of mind creates opportunities: client introductions, speaking invitations, new hires, and even unexpected investment conversations. For beginners, this consistency builds trust and establishes a reputation. For seasoned entrepreneurs, it keeps you relevant and positions you as a leader in your space.
Featured Video
An Inc.com Featured Presentation
How to build presence
LinkedIn rewards consistency and authenticity. The good news? You don’t need to overthink it. Here are five practical steps:
1. Optimize your profile: Your photo, headline, and about section should clearly communicate who you are and the value you bring.
2. Show up consistently: Share short, authentic posts two or three times a week. Don’t wait until you have a “perfect” idea.
3. Engage with others: Comments are as valuable as posts. Add thoughtful insights to your network’s updates.
4. Share lessons, not pitches: People follow insights, not ads. Talk about what you’ve learned, not what you’re selling.
5. Leverage direct messages: Warm intros scale faster than cold calls. A personalized message can open doors that mass outreach can’t.
Why it matters now
We’re living in a hybrid world where relationships often start online before they ever move offline. Entrepreneurs who build trust on LinkedIn gain an edge because they meet people where they already spend their professional attention. LinkedIn has become a credibility engine. If you ignore it, you risk being invisible to the very people who can change your business trajectory.
Whether you’re just starting out or leading a company worth hundreds of millions, your LinkedIn presence is your digital handshake. It makes an introduction before you even walk into the room. If you’re not investing in building it, you’re leaving money, influence, and opportunities on the table.