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ALL IN THE FAMILY It is not too far-fetched to say that property development is in Lim’s blood. He is one of the grandsons of Tan Sri Lim Goh Tong, the late Malaysian entrepreneur who founded the Genting Group in 1965 with the mountaintop integrated resort now known as Resorts World Genting. When Lim was young, his family relocated to Singapore, where he attended school from kindergarten through to the now-defunct Westlake Secondary School. He later left for boarding school in the United Kingdom. Lim’s father runs his own hospitality-related property development business. This, along with PAC and Cover Projects, operates independently of the Genting Group. However, having that indirect connection, as well as observing his father at work, “has allowed me, over the years, to gain insight into business trends,” said Lim. “When I got older, I began to understand more about business and relate it to design. I noticed the merging of the experience economy with travel, as millennial travellers started seeking unique experiences,” explained Lim. “Rather than large global brands, they sought accommodation that was more localised.” The advent of budget airlines also made travel more accessible, encouraging travellers to go off the beaten track and craft authentic itineraries. “We saw hostels popping up in Singapore, but there was a gap in affordable [yet well-considered] hostels within the Central Business District,” said Lim. ON ARCHITECTURE AND BUSINESS
