Copyright Athlon Sports
Los Angeles Lakers superstar LeBron James might be sidelined with an injury this season, but his wife, Savannah James, is shining in a different arena. In a heartfelt conversation on her podcast “Everybody’s Crazy,” Savannah James spoke about her growing career as a beauty entrepreneur, revealing how much pride and purpose she’s found in her new path. When co-host April McDaniel asked how she felt about being a beauty entrepreneur, Savannah James answered honestly, “I feel really good. I feel like I really found my position and my purpose in this.” Savannah James admitted that stepping into this new chapter hasn’t been easy. “It’s still an adjustment with all the things because it’s a lot,” she said. “Obviously, I’m going to get there slow and steady.” From NBA Royalty to Beauty Founder Savannah James launched her skincare brand with beauty innovator Nick Axelrod-Welk earlier this year. The move marked one of her biggest personal ventures outside the James family’s massive basketball legacy. While LeBron James dominates headlines on the court, Savannah James has built her own following through authenticity and care for her craft. “I feel the most proud when people are using the products and saying how much it works with them,” she shared during the podcast. The “Everybody’s Crazy,” now in its sixth season, gives listeners a window into her personality, one that’s both grounded and quietly confident. In this recent episode titled It’s Giving… Beauty Edition, Savannah James’ laughter before answering the question said it all. She was ready to talk about something that truly matters to her. “I do not envy you at all,” Savannah James joked to McDaniel, acknowledging how challenging entrepreneurship can be. “This is very minuscule in comparison. Obviously, I am gonna get there. But I need to take my time. Slow and steady wins the race.” Even as she grows her business, Savannah James continues to stay deeply involved with her family. Just before the podcast aired, she was seen cheering on their youngest daughter, Zhuri, at a youth football game. The video she shared on Instagram showed Zhuri scoring a touchdown, with Savannah James celebrating in the crowd. Back in April, Savannah James told PEOPLE that while she used to prefer staying behind the scenes, she’s learning to embrace being seen. “It’s freeing because it allows me to show a side of my personality,” she said at the time.
