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With the Centre set to make labelling of artificial intelligence (AI) generated content mandatory, such standards would become part of the AI framework being formulated. The government does not want to come up with AI regulations yet, sources said. The Ministry of Electronics and Information Technology (MeitY) will soon release its AI framework which would not only streamline the usage of AI content, but also draw a line wherever necessary. “The AI framework reflects the government’s thinking which, at the moment, is focussed on innovation and not regulation. But, we have always maintained that if and when there is a need to step in, this (AI amendments) will come in,” a senior government official told businessline, indicating that regulations could come in later if needed. No dichotomy The AI Framework is more like an exercise in terms of the government’s long-term thinking, the official added. “That doesn’t mean that the government has to do anything on a day-to-day basis and re-work the framework...I think there is no dichotomy,” he said. Last week (October 22), the MeitY proposed mandatory disclosure and labelling of AI generated synthetic content on social media platforms and released a draft amendment to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 that requires social media companies to allow users to self-declare if the content they upload is AI-generated. In case users fail to make such declarations, the platforms must proactively detect and label AI-generated content, it said, adding that the declaration must cover 10 per cent of the content’s area. It applies to all types of synthetic content, including text, video, and audio, and is not limited to photorealistic content. On the issue of penalties where the social media platforms fail to make such declarations, the official said that sections mentioned in the IT Act 2000 would follow, some of which would also be part of the upcoming AI Framework. Ensuring authenticity According to analysts, the proposed rules mark a clear step towards ensuring authenticity in digital content as labelling AI generated material and embedding non-removable identifiers will help users distinguish real content from synthetic. “This will serve as the foundation for responsible AI adoption. These measures will give businesses the confidence to innovate and scale AI responsibly. The next step should be to establish clear implementation standards and collaborative frameworks between government and the industry, to ensure the rules are practical, scalable, and supportive of India’s AI leadership ambitions,” Mahesh Makhija, Partner and Technology Consulting Leader at EY India said. MeitY has sought feedback/comments on the draft amendment to the IT Rules till November 6, 2025. Published on October 26, 2025
