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J External Link KPop Demon Hunters is really, really huge. It has already gotten more than 325 million views, the company says. And get ready for more from the franchise: Netflix is partnering with Mattel and Hasbro on toys and products, and the company is looking at “opportunities” in “live experiences, publishing, beauty, lifestyle, and food and beverage.” Letter to Shareholders [ Netflix ] Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates. Comments Loading comments Getting the conversation ready... The Verge Daily A free daily digest of the news that matters most. Email (required) By submitting your email, you agree to our Terms and Privacy Notice. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.