By Our Staff

Copyright mxmindia

Kotak Mahindra Asset Management Company Ltd has launched a campaign titled ‘SIP Karo, Naya Future Start Karo’ that is scheduled across multiple media and on-ground investor programmes.

Said Nilesh Shah, Managing Director of Kotak Mahindra Asset Management Company Ltd: “In today’s investment landscape, the temptation of rapid gains has seen more individuals exposed to gambling, speculative trading by following fake tips on social media, and lotteries that drain wealth and undermine financial stability. We see SIP as a reliable counter to this trend—it’s a discipline that helps in building wealth over time. Our campaign is about empowering families to choose financial strength and stability over quick money addiction platforms. SIP is not just an investment choice; it’s a disciplined way of wealth creation for the future.”

Added Kinjal Shah, Head of Marketing, Digital Business & Analytics, Kotak Mahindra AMC: “This campaign was born from our interactions with real people, stories where quick money addiction left lasting scars, washing away savings and endangering families’ futures. We realized this challenge is not just financial, but emotional and real. At Kotak, we believe addressing this issue is urgent. Through our campaign, we call on everyone to leave behind quick money habits and turn to disciplined investing in SIPs. It’s not just a marketing responsibility; it’s about creating genuine change and helping every family secure a better tomorrow.”