By Emma North

Copyright metro

There’s a reason everyone loves this foundation. (Picture: Metro/Giorgio Armani/Getty)

Some beauty products go viral while others get a lot of hype, but very few are legendary.

Securing a firm spot in pretty much every makeup artist’s kit, beloved by social media stars and worn by almost every celebrity going, including Kim Kardashian and Rosie Huntington-Whiteley, Giorgio Armani’s Luminous Silk Foundation has 100% earned its icon status.

Now, a quarter of a century after it first launched, Luminous Silk is still recruiting fans right, left and centre and now, shoppers can enjoy 20% off this superstar formula at LookFantastic.

So, if you’re a diehard Luminous Silk stan or finally want to give in to temptation and bag one for yourself then now is the time to purchase.

Giorgio Armani Luminous Silk FoundationWith Micro-fil technology that sculpts and brightens the skin plus hydrating, smoothing glycerin, Giorgio Armani’s Luminous Silk Foundation is a bestseller for a reason. The lightweight formula blends seamlessly onto the skin for imperceptible coverage that’s easy to build up or sheer out for a more airbrushed look. buy now for £37.60 (WAS £47) – SAVE 20% at lookfantastic

Not sure what the fuss is about? Well, what makes this multi-award winning foundation so special is its lightweight, imperfection-blurring formula.

It uses exclusive Micro-fil technology which basically enables the pigments to lie flat on the surface of the skin and help sculpt and brighten the complexion.

It’s totally oil-free but, with the addition of hydrating glycerin, it provides all-day hydration, helping to improve the appearance of fine lines, wrinkles and imperfections.

Thanks to this oil-free yet hydrating formula, the foundation strikes the perfect balance between matte and dewy, delivering more of a satin, skin-like finish that’s suitable for all skin types (yes, even the oiliest).

Whether you choose to apply it with your fingers, a brush or damp sponge and you’ll find an equally beautiful finish every time due to its lightweight, buildable coverage.

There’s no qualms over inclusivity here either as Luminous Silk is available to buy in 40 shades with varying undertones and depths.

Beauty expert Emma North has been a loyal fan of the foundation for over 10 years and swears by it. ‘Luminous Silk has been my go-to foundation for a decade and I’ve tried many others on the market,’ she says. ‘It’s imperceptible on the skin, lightweight and gives a flawless, radiant glow that never looks greasy or mask-like.’

Armani’s Luminous Silk foundation is available in 40 different shades. (Picture: Metro/Giorgio Armani)

Celebrity makeup artist, Ash Holm, who regularly works with the likes of Khloe Kardashian and Megan Fox, also rates it. ‘I have been using this foundation in my kit for years because it works on all skin types. It gives my clients a lit-from-within glow while the Micro-fil Technology brightens the skin, improves texture and blurs imperfections,’ she says.

But, adoration for the foundation doesn’t stop there. The smash hit formula has an average score of 4.7 out of 5 and over 7,252 five star reviews on the LookFantastic website alone.

One shopper, named Denny, left a review that read: ‘Absolutely fantastic!!! I have always used good quality foundations but this is beyond my expectations. The minutest amount covers my face entirely leaving my skin flawless without looking as if I am hardly wearing anything.’

A review from a user called Kerry said: ‘I always go back to this foundation it evens out my skin tone and looks so beautifully natural on the skin. It also keeps my dry skin very hydrated with no dry patches whatsoever.’

And a review from shopper Christine reads: ‘This foundation blurs any imperfections and fine lines, it’s buildable but remains lightweight and still gives great coverage creating a beautiful complexion. A gorgeous foundation.’

Luminous Silk didn’t become a beauty icon by accident, it earned its reputation one flawless face at a time.

With 25 years of cult-status, countless awards, and celebrity backing, this foundation is a rare case of hype-meeting-performance.

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