By Ayeesha Walsh,Katy Hallam
Copyright birminghammail
Joe Sugg and Dianne Buswell’s baby news was eclipsed by his famous sister’s return to social media. Zoella, a pioneer influencer and a household name in the UK at the height of her popularity, boasted 11 million followers and lucrative deals spanning beauty and homeware products, as well as publishing her own book. However, Zoe Sugg eventually retreated from her high-profile lifestyle after facing several controversies and desiring more time to focus on her children upon becoming a mother. Read more Strictly’s Dianne Buswell pays sweet tribute to her baby boy in first dance Her brother, Joe, had frequently filmed with Zoe and had achieved some success himself. But when he featured on Strictly Come Dancing in 2018, he was swiftly offered more mainstream opportunities, including appearances on Great British Bake Off , and a role in BBC drama The Syndicate. Now, insiders suggest that Zoe made her unexpected YouTube comeback last week, just hours before Joe and Strictly professional dancer Dianne announced they were expecting their first child, a baby boy, in an attempt to reignite her career. A source told The Sun: “Zoe was always the bigger star in the family but a few years ago things changed. “Once Joe did Strictly and got into a relationship with Dianne, he became the most well known and around the same time Zoe took a step back to have her two children.”, reports the Mirror . “When she returned to YouTube over the weekend everyone was very surprised – even more so because it coincided with Joe and Dianne’s baby announcement. “When he announced he was having a boy – fans were really excited but there was some chatter that Zoe might be feeling a bit put out by it and that her own video would sabotage his news.” Viewers of Zoe’s video – entitled I’m Back! Where Have I Been? – also remarked to suggest that she may be uploading a fresh clip, “bc of the Joe news?”. Zoe responded to her brother’s announcement by writing, “The best news everrrrrr! ! Can’t wait to be an auntie again and meet him! ! His big cousins are going to take the BEST care of him xxx.” However, her demeanour in her own video appeared somewhat less upbeat, as she hinted to her audience that she “didn’t fit in” anymore. Speaking directly to the camera, Zoe revealed to her subscribers, “I’m not doing anything groundbreaking. Do people still want to watch my content? Is there anything left?”. She mentioned that she had stepped back from social media during the summer whilst her eldest daughter, Ottilie, got ready to begin school. She also confessed, “I just feel like a toe,” in the video where she looked for reassurance from her followers.
