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Jo Malone is back in the conversation with Zara, and she has collaborated with the Spanish brand once more on a very cool fragrance launch. The iconic perfumer has drawn inspiration from her own Jo Loves brand for this one. If you're not familiar with her perfume line, it's one of the best-selling lines at Space NK and Cult Beauty. Jo Malone has created some of Zara's most iconic scents, and this new launch features three of those in a new format. Gel perfumes come with a paintbrush-style applicator, allowing you to apply the product to your skin wherever you like. This is an interesting way to get your fragrance fix. Jo Malone x Zara The three scents Jo Malone created for Zara are: Energetically New York, Elegant Tokyo, and Fashionable London, fragrances inspired by the cities they are named after. In recent years, Zara has tapped Jerome Epinette to make its fragrances. He is the perfumer behind the Sol de Janeiro fragrances, and he famously brought Victoria Beckham's perfume creations to life. It's obvious Zara only works with the best in beauty on this side of its business. Jo Loves Paintbrush Perfumes The paintbrush-style perfume, with its gel formula, is not new to Jo Malone; it's a concept she introduced to her brand around seven years ago. A fun and novel idea, Jo has since upgraded her original paintbrushes (above right), and now they come in a slimmer, steel-coloured tube (above left). Jo's 9 fragrances are available in the new format at Cult Beauty and Space NK, where they retail for between €45 and €50. For Zara, the three Jo Malone scents cost €12.95 each, or you can buy all three together in a set for €29.95 (saving €10). Did anyone say Secret Santa or stocking filler? This would be pretty perfect for either of those. *This post may contain affiliate links
