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Key Points Jason Kelce and Kingsford launched a limited-edition charcoal-inspired fragrance, Slow Burn. The scent evokes nostalgia, family barbecues, and grilling memories, according to Kelce. The cologne releases November 3 for $30.62, exclusively at kingsford.com. The king of the backyard grill just made a move nobody saw coming. Jason Kelce, the football icon and undisputed “King of the Grill,” has teamed up with Kingsford charcoal, to launch a fragrance. Forget musk or bergamot—the new, limited-edition cologne is named Slow Burn by Kingsford and smells exactly like the iconic, smoky aroma of wood-fired charcoal. The Smell of Victory: Bottling Nostalgia and Barbecue The Slow Burn fragrance is positioned as a gourmand-smoke fine fragrance—a collector’s item for the discerning grill master who wants to bottle the feeling of a perfect summer evening. Kelce himself explained the emotional connection behind the product: “Charcoal has a very distinct smell and characteristic aroma that instantly flashes me back to backyard barbecues with my family, sporting events, and memories centered around sports and kinship,” he said in a statement. The former Philadelphia Eagles center expressed his immediate enthusiasm for the idea: “When Kingsford approached me with this idea, I thought right away this could be really cool. Smell is something that is so visceral at times, and the right scent strikes a chord when it hits your nose, Slow Burn by Kingsford strikes that note. It’s guaranteed to make you feel nostalgia, barbecue, and connect you to the memories about what’s important in life, and you’ll smell damn good doing it!” Kelce posted about the collab on Instagram, with the caption, “Meet Slow Burn by @kingsford …the answer to your cravings. That nostalgic charcoal smell always reminds me of food, football, and good times with my family. Now, it’s all bottled up in this smoky scent. With Slow Burn, you can smell like the grill master, even when you’re off duty.” Fans can’t wait to score a bottle, with one commenting, “I’ve been trying to figure out how to capture this smell 24/7. Genius!” What’s In The Bottle? Smoky, Rich, and Unexpected Kingsford leaned into its century of expertise to capture the rich, inimitable aroma of its briquets. The company is treating the scent profile with the seriousness of a luxury fragrance house, detailing the smoky, wood-fired notes: charred hardwood, fire ember, saw dust, carbon clove, and powder smolder. Related: Jason Kelce Names His Favorite Go-To Cocktail That Fans Are Calling ‘Surprisingly Delicious’ “Kingsford has spent over a century perfecting the art of charcoal grilling, so who better to create the first-ever charcoal-inspired fragrance?” said Mitchell O’Furey, Head of Marketing at Kingsford. He highlighted the social payoff: “With Slow Burn, we’ve captured the backyard experience of grilling in a fragrance that’s not only bold, fun, and quintessentially Kingsford but stokes that neighbor envy with the smoky smell.” The Where and When for this Must-Have Gift For those ready to get their hands on this unique collector’s item—whether they’re football fans, grilling aficionados, or simply looking for the weirdest gift of the year—the release details are clear. The limited-edition fragrance is priced at $30.62 and will be available exclusively at www.kingsford.com. The official launch date and time are Monday, November 3 at Noon E.T. Given the Kelce partnership and the seasonal timing right before the holidays, expect this surprising scent to sell out fast.
