Copyright newskarnataka
New Delhi: ITV Digital has announced the launch of its latest platform, Blink, aimed at engaging Gen Z audiences through a vibrant mix of entertainment, sports, and lifestyle content. The platform focuses on creator-driven storytelling, interactive experiences, and mobile-first design to appeal to younger, digital-native viewers. Targeting a new audience The initiative marks a strategic move by ITV Digital to expand its footprint beyond traditional television and into the growing digital ecosystem. Blink will feature short-form videos, live sports highlights, creator collaborations, and lifestyle content spanning fashion, music, and pop culture. Innovation in content strategy With Blink, the company hopes to blend entertainment genres to match the dynamic preferences of Gen Z viewers. The platform will experiment with live digital events, influencer partnerships, and immersive storytelling formats, reflecting how younger audiences consume media today. Focus on creator economy Blink plans to collaborate with popular digital creators, brands, and sports rights holders to produce relatable, fast-paced content. The platform will monetise through brand integrations, sponsorships, and interactive ad formats tailored for youth-centric audiences. Broader media trend The launch aligns with the larger industry shift from linear television to on-demand, interactive viewing. ITV Digital aims to make Blink not just another OTT platform, but a digital community that celebrates Gen Z’s creativity and diverse interests.
