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Smart technology brand itel, yesterday, hosted the first edition of its ‘Tour de Nigeria 60KM Road Cycling Challenge’, aimed at promoting fitness, innovation and community connection. The event held in partnership with Cycology, Nigeria’s foremost cycling club, reinforced itel’s growing dedication to fitness, wellness, and community engagement while showcasing how smart technology can enhance active lifestyles. The race kicked off at Dolphin Estate, Ikoyi, where hundreds of cyclists gathered in the early hours of the morning, ready to take on the city’s vibrant yet demanding roads. After a brief warm-up and safety briefing led by safety marshals, the participants set off on a 60-kilometer route that tested both their stamina and skill. The route, which began with four high-intensity loops within Dolphin Estate, continued through Osborne Road, Ring Road, and the iconic Third Mainland Bridge; a stretch that offered breath-taking views of the Lagos Lagoon and skyline. From there, cyclists pedalled through Iyana Oworo, Gbagada Expressway, Anthony Oke, and Oshodi Oke, before making a strategic U-turn under the MMIA Bridge, looping back along the same route to finish triumphantly at Ikoyi. Read Also: CAF Champions League: Rivers United in Pot 3 as group phase draws hold today The challenge was not only a test of endurance but also a celebration of community spirit. Along the route, spectators and fitness enthusiasts cheered on the cyclists, creating an atmosphere of excitement and camaraderie. Proudly supported by Pocari Sweat, Lagos State Sports Commission (LSSC) and Google, the 60KM Challenge stood out as more than just a sporting event, it was an intersection of innovation, resilience, and lifestyle. Throughout the ride, participants had the opportunity to experience the precision and reliability of the itel Apex N10 Smartwatch, a trusted fitness companion designed for active individuals. The smartwatch’s GPS tracking feature allowed cyclists to monitor their routes in real time, ensuring accurate distance and pace measurement across the entire journey. Equipped with Corning Gorilla Glass, the Apex N10’s display offered crystal-clear visibility even under the intense Lagos sun, while maintaining superior scratch and impact resistance; an essential advantage for outdoor fitness enthusiasts. Its 50-meter water resistance further underscored its durability, enabling riders to stay focused and confident regardless of weather conditions, from early morning humidity to unexpected rain showers. By blending endurance with technological precision, itel once again proved that smart innovation can empower everyday Nigerians to achieve more; whether in fitness, work, or lifestyle. As cyclists crossed the finish line back at Dolphin Estate, cheers erupted, marking the end of an exhilarating ride across Lagos. But the celebration didn’t stop there, the finish line transformed into a vibrant hub of excitement as itel hosted the Smart Life Party, a three-hour post-event celebration designed to reward participants and bring together fitness and sports lovers from across Nigeria. Speaking during the event, ATL Marketing Manager, Accessories & Small Appliances, itel Nigeria, Chuks Obikwame, emphasised the significance of the initiative, stating: “For us at itel, Tour de Nigeria is more than a cycling challenge – it’s about bringing people together through fitness, passion, and smart technology. “With the Apex N10 Smartwatch, we’ve introduced an accessory that supports health and functional training. We hope to continue this tour across Nigeria in the coming months, expanding its reach and inspiring more Nigerians.” The Club Captain of Cycology, Olukunle Osunkunle, said: “Our collaboration with itel reinforces how corporate support can drive sports development. It’s exciting to see technology brands like itel align with our vision to promote wellness, inclusivity, and community engagement through cycling.”
